Module 04 - Session Long Project Essay Example | Topics and Well Written Essays - 500 words

Module 04 - Session Long Project - Essay modellingconcrete corporate and argument-level strategies that would condense on the opportunities and threats that the company faced in the long-run, term utilizing the core strengths of the companies while addressing weaknesses.On marketing strategy. Under chief operating officer Presslers tenure, the company had alienated the customers that had patronized its products for the long time. The superhip costume GAP had produced created a sudden but a weak attempt to change its positioning. While the true profitable market of GAP had been neglected by dismissaling to a positioning where it was not want by the market, the company lost focus.The success of GAP as a brand was attributable to the bloodline casual movement in the 1990s. While being an edgier brand did not create a sustainable positioning, the erosion of the business casual movement due to the fall of the dotcoms in the economy eventually lead to GAPs fall. According to Jenn ifer Popovec in her article Hanging by a thread, the shift of GAPs positioning to becoming fashion-forward, in its attempt to shift from its classic style to the useable fashion sector had aggravated the problem. GAP tried to please everyone, as apparent in its advertisements as well as the merchandise that it carried.While the fickleness of the fashion industry had added to GAPs hardships, losing its focus on its current profitable customers and digressing from its positioning had made the more complex rapid-changing consumer preferences more unfavorable toward the business very much less predictable with CEO Presslers marketing research efforts.On Human Resources strategy. CEO Pressler tried to change the long-time corporate culture of GAP which was coined in its corporate mantra own it, do it, dismount it done. While his intention was good, which was to promote collaboration and teamwork among the company, he made the initially-receptive employees vexed when there was so much more time that was spent on team-building than