32 Famous Basketball Quotes

Some say it is just another ball game. However, basketball enthusiasts swear that the game is the purpose of life. While both views are extreme, you cannot help being intrigued by the genuine fanaticism of the fans. Read these famous basketball quotes. Maybe, in these famous basketball quotes, you will find the purpose of life. You can read inspirational basketball quotes to take you forward in the game of life. Jason Kidd A lot of late nights in the gym, a lot of early mornings, especially when your friends are going out, youre going to the gym, those are the sacrifices that you have to make if you want to be an NBA basketball player. Magic Johnson Ask not what your teammates can do for you. Ask what you can do for your teammates. Elgin Baylor Coaching is easy. Winning is the hard part. Michael Jordan Even when Im old and grey, I wont be able to play it, but Ill still love the game. Obstacles dont have to stop you. If you run into a wall, dont turn around and give up. Figure out how to climb it, go through it, or work around it. Some people want it to happen, some wish it would happen, others make it happen. Talent wins games, but teamwork and intelligence wins championships. The game is my wife. It demands loyalty and responsibility, and it gives me back fulfillment and peace. Ive missed more than 9000 shots in my career. Ive lost almost 300 games. Twenty six times, Ive been trusted to take the game winning shot and missed. Ive failed over and over and over again in my life. And that is why I succeed. I would tell players to relax and never think about whats at stake. Just think about the basketball game. If you start to think about who is going to win the championship, youve lost your focus. Wilt Chamberlain Everybody pulls for David, nobody roots for Goliath. Kobe Bryant Everything negative -- pressure, challenges -- are all an opportunity for me to rise. Kareem Abdul-Jabbar Great players are willing to give up their own personal achievement for the achievement of the group. It enhances everybody. I can accept failure, but I cant accept not trying. I think someone should explain to the child that its ok to make mistakes. Thats how we learn. When we compete, we make mistakes. Ive had enough success for two lifetimes, my success is talent put together with hard work and luck. Dennis Rodman I couldnt care less if the guy Im guarding has HIV. Im going to slam him anyway. Julius Erving I think that my God-given physical attributes, big hands, and big feet, the way that Im built, proportion-wise, just made basketball the most inviting sport for me to play. If you dont do whats best for your body, youre the one who comes up on the short end. Larry Bird Once you are labeled the best you want to stay up there, and you cant do it by loafing around. If I dont keep changing, Im history. Push yourself again and again. Dont give an inch until the final buzzer sounds. Ive got a theory that if you give 100 percent all of the time, somehow things will work out in the end. Leadership is diving for a loose ball, getting the crowd involved, getting other players involved. Its being able to take it as well as dish it out. Thats the only way youre going to get respect from the players. James Naismith The invention of basketball was not an accident. It was developed to meet a need. Those boys simply would not play Drop the Handkerchief. Jerry West You cant get much done in life if you only work on the days when you feel good. Charles Barkley If you are afraid of failure you dont deserve to be successful! Elgin Baylor If you look up the definition of greatness in the dictionary, it will say Michael Jordan. Isiah Thomas If you want consistency, then you perform. This is a performance job. You get paid to perform. Your money is guaranteed, but your minutes are not. My greatest gift that I have in life is basketball. Pete Maravich Love never fails. Character never quits. And with patience and persistence, dreams do come true. Shaquille ONeal Me shooting 40% at the foul line is just Gods way to say nobodys perfect. Kevin Johnson No matter what you say, you can have as many receivers as you want; there are enough balls to go around.

Campaign Analysis A Campaign Essay - 1483 Words

Introduction The unequivocal objective of a political campaign is to raise the prospect of victory. Chiefly, it seeks to influence the decision making process of a target group to gain votes with any tools available funded by donations. With that in mind, campaigns are constantly finding cost effective ways to get the political message across. A targeted method that communicates to a specific audience can only be achieved if a campaign has the ability to parse, sort and understand the amount of voter data that they gathered throughout the cycle. Hence, the adoption of data analytics as part of a campaign machinery is not only natural, but as of recently, indispensable (McDonald, Licari, Merivaki, 2015). A data savvy campaign has a tactical advantage in targeted campaign and the past two election cycles demonstrates that while analytics does not cause a paradigm shift in the campaign methodology given its limits, it caused enough ripple for every campaign team to take notice. (Sides, 2014) Data analytics is not only present in the campaign trail but also in the media that covers the election cycle. From the prognostication of data experts during panel interviews, up to the post analysis done in the exit polls, data analytics have served as a background and even as a jumping off point for discussion, with a caveat that media could be appropriating data analysis according to their perceived political leanings (Morgan, 2015). This paper describes the role of data analytics inShow MoreRelatedA Personal Analysis Of The Campaign For The Election Campaign815 Words   |  4 PagesAcharya 2 Rabin Acharya Professor Shery Sharifian Govt 2306 29 October 2017 The Campaign The cost to run for the office varies according to candidate. The money spend on various election campaign in Texas was different from candidate to candidate Chris Essig March 1 2017). Roy Owens spend $61.52 per vote whereas Robert Burns did not any penny but got 3,549,442 votes in the election. Also, there were a lot of representatives who had not spent any amount of money but got number of votes. In this wayRead MoreMarketing Campaign Analysis : Cadbury Joy Campaign Essay3342 Words   |  14 Pages Marketing Campaign Analysis Cadbury Joy Campaign ChuEr Zhu â€Æ' Marketing Campaign Analysis Marking Guide Course number: CB206 Student name: __Chuer Zhu______________________________ Lecturer: ________________________________ Possible mark Your mark Introduction †¢ The product or service. †¢ The organisation that provides the product or service, including any mission statements, visions or goals. †¢ The industry and the markets that the organisation operates in. †¢ The form of marketing mediaRead MoreAnalysis Of The Campaign Game 2052 Words   |  9 PagesPg. 263-277 The Campaign Game †¢ As a fun fact, the term campaign has its origins from the military as this was the name given for when the general had a strategy towards accomplishing a big goal. o The whole point of a campaign in politics is that the primary nominee must create their own image of exemplary leadership and confidence so they gain more supporters as Election Day grows closer and closer. o Technology also has started to play a major role within the political system of the United StatesRead MoreAn Analysis Of The Benefit Campaign1197 Words   |  5 PagesThis report aims to provide a detailed account on the stages used to create the ‘TakeASeatWithNEAT’ campaign for North East Arts Touring. 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Nike publishes many printed advertisementsRead MoreCritical Analysis of Healthcare Campaigns3861 Words   |  15 PagesSituation Analysis Table of Contents Section Page Number Abstract 3 (A)Part One 3-11 Critical Analysis of Healthcare Campaigns; Situation Analysis Background to Campaigns Reasons for formulating campaigns Segmentation of the audience Use of 7 Ps for the marketing of services Particular references to the promotion Elements of the communication model Evaluation of the success of campaigns (B) Part Two 11-13 Omissions in the Discussed Campaign in Part One Integration of Marketing TheoryRead MoreA Analysis Of The Digital Marketing Campaign1031 Words   |  5 Pages1. 1. Introduction The report carries out a thorough analysis of the digital marketing campaign For the Bold for product Doritos in social community media and social publishing media. To consider the result whether the campaign succeeds in terms of two criteria of the detailed analysis marketing campaign for growing sales and increasing proximity to customers. The marketing campaign called â€Å"For the Bold† held by the company of Doritos - PepsiCo Inc.(PEP). Based on the data from Savory Snacks IndustryRead MoreAnalysis Of The Bold Marketing Campaign And Analysis The Campaign With Two Categories Of Social Media1579 Words   |  7 PagesDoritos For the Bold marketing campaign and analysis the campaign with two categories of social media: social communicating and social publishing. In addition to this report will consider on two norms for marketing campaign: grow sales and increase proximately customer. Doritos is one of the well-known distinguished tortilla brand, in United Kingdom Doritos is own by Walker Sacks ltd. and both companies are under a parent company PepsiCo Inc. The chosen marketing campaign is It is for the Bold whichRead MoreAnalysis Of Bwis Ad Campaign1059 Words   |  5 Pages In utilizing hypothesis testing, BWI’s ad campaign that states the average airfares from BWI are lower than averages fares from Dulles. The average (one-way) fares from Dulles over comparable routes is claimed to be $165. If there is a 10% level of significance with over 100 degrees of freedom, there is evidence that the mean sale price is actually not less than those at Dulles. In Figure 1, the t score equals -1.47. Therefore, the null must be rejected because the absolute value of T (1.47) isRead MoreSave the Children Campaign, the Analysis2476 Words   |  10 PagesSave the Children Campaign, The Analysis Introduction: The organization that I chose to analysis is the Save the Children Campaign. This organization relies heavily upon ethos and pathos to get support for their cause. This organization uses many means to get their point across to people. This organization uses the emotional appeal to their advantage and mostly they use this technique to get donations and volunteers. The use of credibility strategies has helped the organization also with receiving

Counsumer Behavior free essay sample

Absolute threshold Differential threshold †¢How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation? †¢Discuss the differences between the absolute threshold and the differential threshold. Which is more important to marketers? Explain your answer. For each of these products—chocolate bars and bottles of expensive perfume—describe how marketers can apply their knowledge of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. 2. Key Concepts Contrast Figure and ground †¢How do advertisers use contrast to make sure that their ads are noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad? What are the ethical considerations in employing such strategies? †¢What are the implications of figure-ground relationships for print ads and for online ads? How can the figure-ground construct help or interfere with the communication of advertising messages? †¢Find three examples of print advertisements that use some of the stimulus factors discussed in the chapter to gain attention. We will write a custom essay sample on Counsumer Behavior or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For each example, evaluate the effectiveness of the stimulus factors used. 3. Key Concepts Selective perception Perceptual mapping †¢Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. †¢Select a company that produces several versions of the same product under the same or different brands (one that is not discussed in this chapter). Visit the firm’s Web site and prepare a list of the product items and the benefits that each item offers to consumers. Are all these benefits believable and will they persuade consumers to buy the different versions of the product? Explain your answers. †¢Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment function of the university that you did not choose.

Life Achievements free essay sample

Buckhannon, West Virginia, is the county seat in a primarily rural setting where hard work and self sufficiency are valued. A favorite pastime for many citizens is the local farmer’s market featuring homegrown fresh produce, jams, jellies, and honey. Approximately seven years ago I began accompanying my father to the market to sell vegetables and honey we harvested from our farm. In the beginning I did what I could to help him in his endeavors while also conversing with the other participants of the market. As time continued, I increasingly enjoyed the people and the craft of gardening, so I began raising a garden of my own to become a vendor myself. The farmer’s market soon became my job for many summers to come. The vendors at the market are kind and more than willing to share their gardening knowledge. Many of the vendors are descendents of farmers and have acquired knowledge through the experience of their ancestors. We will write a custom essay sample on Life Achievements or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The years I participated in the farmers market helped me grow as a person, learn many new skills, and open doors I never imagined. Responsibility came rather quickly as I learned to manage my own gardening business. There is an enormous amount of work being self employed. I have to do everything myself. I learned that self discipline and time management were essential in order to raise a productive garden. Rising early in the morning at 4 AM to arrive at the market before daylight with my fresh produce and homemade jams ensured I would be there to greet early customers. The farmer’s market opened a door of opportunity that I never dreamed would be possible. The President of the Upshur County Farm Bureau invited me to become a member of the board. I have greatly enjoyed this opportunity. The Farm Bureau has opened my eyes to how many farmers there are in this state, especially when I go to the annual state meeting. The number of farmers who are members of the Farm Bureau is astounding and a large proportion of them are professionals. I am beginning to learn the inner workings of the bureau and I have met many amazing individuals. The farmer’s market has made possible other avenues of opportunity. It allowed me to gain the finances necessary to start a greenhouse business. I now supply some of the local Southern States Cooperatives and also sell to individuals. It is an amazing feeling when I see the seeds emerge and nurture them as they continue to grow until ready for sale. I have learned patience because there is no way anyone can rush Mother Nature! It takes time and work to make the plants healthy and mature. It is not an overnight process. Several weeks are required for the plants to be ready, but the wait is worth all the time I spend. The customers at the farmer’s market represent different age groups and socioeconomic backgrounds. The diversity of the people there has taught me to respect the uniqueness of each individual. I view others in a positive light, because I firmly believe there is good in everyone. I enjoy all their different personalities. Some of the customers and vendors are very calm and easy going, while others are more intense and passionate about verbalizing their ideas. I enjoy all the different people I have met, but the elderly customers are the most intriguing. I find it interesting to hear about what life was like when they were children growing up in rural West Virginia and how much it has changed since then. I hope that if I can learn enough about the past and how they lived I can try to preserve that little piece of history. It is essential to pass on the knowledge that I have gained through my experiences to the next generation at the market so that knowledge will not die, but live through the people and hopefully make them successful in their gardening endeavors. I am very thankful for the gardening knowledge that has been bestowed upon me over the years. This year I was able to pass some of this knowledge onto others as I was questioned about the different varieties of plants and how to raise them. I will bring my work ethic and strive to succeed at everything I attempt. I hope that my education at any university will be like my experiences at the farmer’s market. I want to share the knowledge that I gain at Washington University with others that I meet in my journey through life and be a positive influence. I think that knowledge is worthless unless it is shared with others so we can grow as individuals to contribute positively to our world. I am a very determined person who believes in putting forth the extra effort to achieve. I will give my best in order to reach my full potential as an individual which will contribute to being a productive member of society.

Reasons Why People Play Chess an Example by

Reasons Why People Play Chess Chess is a game widely played everywhere: schools, parks, and even over the Internet. The game continues to be one of popular hobbies of both the old generation and young generation. The challenge and excitement make up the fun aspect of chess especially when players think their moves thoroughly. Each move of the chess pieces critically spells either victory or defeat between the players. Need essay sample on "Reasons Why People Play Chess" topic? We will write a custom essay sample specifically for you Proceed Players of chess often find several reasons why they love to play the game. First is the aspect of convenience. Chess is fairly easy to play just about anywhere. For a few dollars, you can purchase a mini-chess set that fits your pocket. You also have an option to play chess online against one of the many computer programs found in the market. Next is that chess is a fair game. The absence of dice allows a good play without the possibility of a bad roll that ruin your turn. All it matters is how excellent you play. Third, chess can be learned how to play as good as anybody else. Additionally, chess can be played no matter how young or old you and how petite or tall you are. Lastly, chess is an intellectually exciting game. You won't be bored with the game when there is more strategy to learn how to play better. Thus, it enables players to think more analytically resulting to an improved concentration and development of memory. In fact, numerous studies, such as by Riefner (1992), have proven that children achieved a higher reading level, math level and a greater learning ability as a consequence of playing chess. Work Cited Philip Rifner, ``Playing Chess: A Study of Problem-Solving Skills in Students with Average and Above Average Intelligence,'' doctoral dissertation, 1992.

Picture of a House

Picture of a House It is said that every family has skeletons in the cupboard. If only old houses could speak, they would tell a lot of fascinating stories about bad and good times of their inhabitants. At first glance, an old house in the picture may seem to be a mere building consisting of walls, windows and doors, but its atmosphere and every its part would mean a lot for several generations that were born and grew up in it.Advertising We will write a custom essay sample on Picture of a House specifically for you for only $16.05 $11/page Learn More A paved path leading to the terrace steps looks so inviting that it is hard to resist the temptation and enter the building. Stepping on this winding trail, a guest would inevitably think of those people who had walked this path millions of times day by day in the past. It is possible that these were small children who ran skipping along and perhaps even fell after stumbling over one of the stones on the path. These could also be elderly people who went slowly because it was already difficult for them to walk. Young people could walk this path in a hurry from and to work without even noticing beauty of the house. With all these thoughts in mind, a guest would find himself/herself on a desert terrace. Knocking on the door, the stranger would imagine children playing games on this terrace and an elderly man sitting in a rocky chair. However, now there are no lights in the window and the terrace is desert. Nobody would open, and it seems that now only memories and family secrets live in this house. Not able to enter the house, a stranger would stay outside and walk in the garden. It is autumn, and the bare trees share the mood and loneliness of the house. However, there are no leaves on the lawn, and it means that somebody has collected them. Someone who is now invisible has gathered the autumn leaves and neatly cut the lawn. The presence of invisible but caring owners surround the house with atmosphere of mys tery. The red tiling on the roof of the house and a gabled tower make the building look like a castle from a fairy tale. There is a small chimney on the roof, and obviously small children growing up in this house were waiting for Santa Claus to come through it every Christmas Eve. Children grew up and do not believe in miracles anymore, but a small chimney remains as a commemoration of those old good times. The large windows of the house are similar to somebody’s curious eyes and connect the inhabitants of the building with the surrounding world. It is obvious that there are even more windows in this house than it is necessary for lighting the rooms in a proper way. Most rooms of the house have two or even more windows which demonstrate the openness of the inhabitants and make the building look even more inviting. It is possible that previously the house was more hospitable than on this autumn morning and guests crowded on its small terrace and in its brightly-lit rooms. Howe ver, now the house looks desert and sleeps, hiding all its secrets behind thick curtains on the windows.Advertising Looking for essay on art? Let's see if we can help you! Get your first paper with 15% OFF Learn More Looking at the exterior of the house in the picture, strangers can only make guesses concerning the lives of its inhabitants and the true meaning of the elements of the building. A winding path, bare trees in the garden and large windows would seem only the elements of the construction to a stranger, but would tell much more to people who have spent at least a part of their lives in this house.

Visual Analysis Survey of Western Art II Essay Example | Topics and Well Written Essays - 1250 words

Visual Analysis Survey of Western Art II - Essay Example The piece of art, Madonna and child are now part of the collection of the Lowe art museum in the University of Miami. Madonna and child is a painting done on a piece of wood thus commonly referred to as tempera on wood. It is believed to have been done toward the 16th century and is approximately 80x60 centimeters. Madonna and the child had been neglected for a few centuries but once discovered it became very expensive. It suddenly rose to twenty two million pounds as per the national scientific department. Lately it is the property of Lowe in the University of Miami after being given off as a gift. Before the 16th century, Italy comprised of many states which spoke different languages, thus a need to stand out was paramount. The Italians soon led the way by speaking about their culture through works of art like paintings. This is how Lorenzo di Credi and other painters and sculptors like Da Vinci, Donatello, Verrocchio, Filipo Bruschnelli and others got famous. The painting Madonna and child talked about Italy’s love and curiosity of religious issues and how they felt about it. It showed that culturally, Italians are a religious nation. The cultural aspect was seen in the technique that most Italian works of art appeared in. for example, Madonna and child was on tempera of wood while other works by other Italian artists were made of oil on wood and such stuff. This article is going to thoroughly survey the piece of art Madonna and child. This it is going to look into from the paintings composition to its characteristics and comparison to other works of art. The composition of the painting of Madonna and child by Lorenzo was due to Italy’s religious passion. During this era Catholicism was widely spread in Italy and its roots were firmly instilled in the people who used sculptures and paintings to bring Christianity and especially Catholicism to reality. Therefore the theme that led to Madonna and child

Professional Development PD Plan Assignment Example | Topics and Well Written Essays - 2250 words

Professional Development PD Plan - Assignment Example The researcher will begin with the statement that he chose the career of a project manager where his professional development plan proved out to be very helpful. The role of the project manager is different from a functional manager. It is not effective only to apply best practices, skills, and knowledge to project management. Rather, project manager requires having certain managerial and interpersonal abilities to pursue a project successfully. Having a positive attitude towards others and mutual respect for each other are essential features of professionalism. Being project manager, being professional is very important. The author is given a specified time and amount to spend on a project. At a time, there are a number of projects to be dealt with. Professionalism requires careful handling and management of all the projects taking care of the cost and time. The researcher has to make a list of all the tasks at hand. Make sure that every project is going on schedule. When he has to procure resources or delegate responsibly, he does it in an authoritative and professional way keeping my emotional self away from the self at a job. In meetings, the author has to reach before time and if in some cases he has to reach late, he informs the attendants beforehand to avoid inconvenience. The author believes the sense of responsibility and timeliness of project manager is very important because all the people working under me will copy me and become irresponsible if the boss is irresponsible.... I had to work for longer than working hours, keep track of all the activities of workers and I had to be patient in handling them. Sometimes the work needed to be done from scratch again; it required my lot of stamina and patience. Being a successful project manager not only requires the depth of skills of project management, but also managerial capabilities and people management skills. I had to assign different projects to different workers; I had to keep this thing in mind that which worker is good at what? I did not assign projects randomly, rather I had to keep this thing in mind that efficiency can be maximized in a team if members’ strengths and weaknesses are complemented by each other. If a worker is good at recordkeeping, I will assign the transactional work to him rather than giving the actual construction work and ending up with a faulty structure. Working professionally requires to be good at communication skills, to manage time effectively and to take notes of th e critical points. Part 2 My PD plan was very useful in my self-analysis and I got a chance to explore my strengths and weaknesses. The weaknesses identified through PD plans were very critical and needed to be improved to become successful project manager. I tried my best to improve my skills and be a responsible project manager by utilizing my potential and capitalizing on my strengths. It was not an easy task I had to work really hard for improvement. As a result of my PD plan, I found out that my communication skills were not effective. I needed to increase my listening capability and make myself able to convince others by explaining my ideas. It was my week area which I got to know as a result of my

Oppositional Defiant Disorder Term Paper Example | Topics and Well Written Essays - 4250 words

Oppositional Defiant Disorder - Term Paper Example The condition commonly affects individuals during childhood. The concern of the medical authorities regarding ODD can be attributed the high percentage of children diagnosed with the condition. In fact, it is considered as the most commonly diagnosed mental health condition in children (Hamilton and Armando, 2008, p.861). Based on the studies conducted in the community level approximately 3 percent of children have ODD with the Diagnostic and Statistical Manual of Mental Disorders, 4th ed. (DSM-IV) description as the sole basis. When other parameters and criteria were considered the prevalence ranges from 1 to 16 percent (Hamilton and Armando, 2008, p.861). The paper is aimed to define and to discuss ODD and the different pertinent concepts related to the condition such as the symptoms, risks, management methods, treatments, and related researches and studies. The said objective of the paper can be achieved through the data gathering from significant academic and medical references, e.g. journals. In addition, the main focus of the process is the educational perspective which is either to educate the public or to present the methods of educating the individuals with ODD. Definition of ODD Oppositional defiant disorder, ODD, is officially defined by the Diagnostic and Statistical Manual of Mental Disorders, 4th ed. ... chool years but due to other developmentally troublesome behavior that can also be observed, the method of diagnosis is based on more than one symptom or criterion (Hamilton and Armando, 2008, p.861). Upon the determination of the meaning of ODD, the methods of diagnosis and the symptoms are needed to be given attention to achieve better understanding of the disorder. It is also important to focus on the methods of treatments and management of ODD since it is known as a subset and a precursor to a more serious condition referred to as conduct disorder (Chakraburtty, 2009). Recorded data show that one third of the children diagnosed with ODD will develop into conduct disorder while 40 percent will lead to antisocial personality disorder during adult years (Hamilton and Armando, 2008, p.863). The oppositional behavior of the children of the children ranges from passive to active forms of non-compliance. Ignoring the direction given by adults such as parents and teachers is an example o f passive ODD. Active non-compliant behavior ranges from mild refusal to angry rejection of parents or elders commands and guidance (Matthys and Lochman, 2010, p.1). There are levels of opposition from children and adolescents which can be considered normal for their age. Thus, the determination of the levels of oppositional behavior considered abnormal is needed to be given attention for the early diagnosis and treatment of the problematic child. Methods of Diagnosis of ODD There are eight standard symptoms included in the description of ODD as the bases for diagnosis. Four of the eight symptoms of the condition should be present for an individual to be considered to possess ODD. The standard symptoms include: â€Å"lost of temper; argument with adults; defying adults’ requests and/or rules

Pharmacogenetics And Pharmacogenomics In Pharmacy Practice Biology Essay

Pharmacogenetics And Pharmacogenomics In Pharmacy Practice Biology Essay The study of the interaction between genetics and therapeutic drugs is variously called pharmacogenetics or pharmacogenomics. The differences between the two are the initial approach of the science: Pharmacogenetics starts with an unexpected drug response result and looks for a genetic cause. Pharmacogenomics, on the other hand, begins with looking for genetic differences within a population that explain certain observed responses to a drug or susceptibility to a health problem (The Australasian Genetics Resource Book, 2007). Pharmacogenetics refers to the study of inter-individual specific genetic variation (Zika et al. 2006). The term pharmacogenetics is occasionally used in a limiting sense to describe how different gene variants affect drug-response but it can also be defined more broadly as the study of the effect of heredity on human drug-response (Newton et al. 2007). Factors that influence how an individual responds to medication include their external and internal environments and overall health, as well as their genetic make-up. The goal of pharmacogenetics is to understand the role that an individuals genetic make-up plays in how well a medicine works, as well as what side effects are likely to occur in the individuals body. Understanding this can help tailor drugs in the future best suited for a particular individual (personalised medicine) or group (The Australian Genetics Resource Book, 2007). The small differences in the genes between different population groups, or some families within a population group, that have built up over the generations can mean that they react differently to medicines. However, some diseases, notably cancers, develop in cells which have an altered genetic constitution, so that the genetic make-up of the diseased tissue is no longer the same as that of the person in which it is present. Specific genes present in the diseased tissue may play a critical role in determining the optimum treatment. To establish this, it will therefore be necessary to identify the genetic make-up of the cancer itself: testing the patient before a cancer has developed is of no use, because the genetic changes are only present in the cancer cells and not in the normal host tissues (Nuffield Council on Bioethics, 2003). Some potential benefits of pharmacogenetics include the following: More powerful medicines: Drugs may be developed targeting specific health problems that will maximise therapeutic effects but decrease damage to nearby healthy cells Safer drugs the first time: Doctors could have an idea which drug to use based on a genetic profile versus trial and error, decreasing the likelihood of adverse reactions More accurate methods of determining dosages: Instead of dosages being based on body weight and age, it would be based on an individuals genetics. This would decrease the likelihood of an overdose. Better vaccines: Vaccines made of genetic material could activate the immune system to have all the benefits of existing vaccines but with reduced risks of infections (The Australasian Genetics Resource Book, 2007). Implications of pharmacogenetics in practice are vast and encompass broad areas such as: Drug response the effects of angiotensin converting enzyme inhibitors have been found to be greater in people of European or UK ancestry than African-Americans. Pre-treatment genetic screening of patients will eventually enable this knowledge to be applied in clinical practice. Moreover, variation in the genes that code for receptors (drug targets) may mean that some people may produce receptors that do not interact well with the drug. For example, some people have a lack of response to the drug salbutamol, used in the treatment of asthma, due to genetic variation in the gene that codes a receptor on the surface of smooth muscle cells lining airways of the lungs. Drug targets Genes may also determine how many of the receptors are produced on or within cells and genetic variation may mean that some people produce more of these sites than others. The action of the widely used antipsychotic drug haloperidol (Haldol) depends on its ability to bind to the dopamine (D2) receptor site. In one study, 63% of patients whose genetic make-up caused a large number of these receptor sites to be produced had a response to treatment with haloperidol. About 29% of patients with a smaller number of dopamine (D2) receptor sites responded well to the drug. Drug metabolism Pain relief medications such as codeine require an enzyme produced in the liver called CYP2D6 for the drug to be used by the body, break it down and remove it. Variations in the information contained in the CYP2D6 gene determine how much of this enzyme is produced in the liver (The Australasian Genetics Resource Book, 2007). The implication of variations in genotype on the metabolism of the immunosuppressant azathioprine is also an example. Polymorphisms in the gene encoding for the enzyme thiopurine S-methyl transferase (TPMT) lead to changes in the activity of the enzyme and rate of metabolism of azathioprine. Changes in the activity of the enzyme present clinically as an increased risk of neutropenia or a decreased chance of responding to azathioprine, at normal dose ranges. A genetic test for the polymorphism can identify individuals who are more likely to develop neutropenia. Thus, the aim of a pharmacogenetic test here is to minimise an adverse effect, although in other cases, a pharmacogenetic test may be able to predict an effective responseto a medicine by correlating an individuals genotype with the observed pharmacological actions of medicines (phenotype) (Clemerson et al. 2006). Drug development Excluding from clinical trials those people whose genetic makeup would make the drug being tested harmful or ineffective for them will increase the chance that a drug will show itself useful to a particular population group. This would increase the chance that the same drug will make it into the marketplace. Undertaking pre-genetic screening of those patients taking part in a clinical trial should also make the clinical trials smaller, faster, and therefore less expensive. For example, as seen in clinical trials for developing drugs for Alzheimer disease and other forms of dementia (The Australasian Genetics Resource Book, 2007). The application of pharmacogenetics has two main aspects: improvements in the safety and efficacy of medicines. In improving safety, pharmacogenetics works in the following ways: Pharmacogenetic tests reveal genetic variations already known to be associated with adverse reactions, allowing physicians to avoid exposing patients to medicines that would put them at risk. The majority of adverse reactions are caused because of an exaggerated effect of a medicine in the body. Less often, an adverse reaction may be an idiosyncratic response to the medicine. Adverse reactions to medicines have significant costs, in both human and monetary terms. However, it is difficult to ascertain the impact of genetic variation in response to medicines because data concerning adverse reactions often include problems caused by errors in prescription, and because information about other causes such as interaction between different medicines may be non-existent. Results from pharmacogenetic tests may also inform physicians in selecting the medicine most likely to benefit a particular patient. Many medicines are effective in only a proportion of patients treated. Sometimes, for a medicine to be effective, different doses are required for different patients. In the absence of a pharmacogenetic test for efficacy, the most appropriate medicine or dose is conventionally found by trial and error, although in some cases, tests of renal function may be used to predict the appropriate dose. It has been suggested that a trial and error approach to prescription may reduce compliance for medicines that do work, since patients acquire a general aversion to taking medicines because of the unpleasant side-effects which they might experience. This therefore helps in improving efficacy of medicines (Nuffield Council on Bioethics, 2003). A potential barrier to the development of pharmacogenetic tests concerns the application of intellectual property rights. Pharmacogenetic tests may be developed in a number of ways. The pharmaceutical company which is developing the medicine may also develop the pharmacogenetic test. Alternatively, a third party, such as another company or researchers from the public sector may develop the test independently. Furthermore, while the effect of pharmacogenetics may be to reduce some of the costs of developing new medicines, it would be imprudent to infer from this that the cost of purchasing medicines will necessarily fall (Nuffield Council on Bioethics, 2003). Pharmacogenomics Pharmacogenomics is the study of genetic variations that influence individual response to drugs.   Knowing whether a patient carries any of these genetic variations can help prescribers individualise drug therapy, decrease the chance for adverse drug events, and increase the effectiveness of drugs (AMA, 2013).   Pharmacogenomics holds the promise that drugs might be tailor-made for individuals and adapted to each persons own genetic makeup. Environment, diet, age, lifestyle, and state of health all can influence a persons response to medicines, but understanding an individuals genetic makeup is thought to be the key to creating personalised drugs with greater efficacy and safety. Pharmacogenomics combines traditional pharmaceutical sciences such as biochemistry with annotated knowledge of genes, proteins, and single nucleotide polymorphisms (Human Genome Project Information, 2011). The field of pharmacogenomics is still in its infancy. Its use is currently quite limited, but new approaches are under study in clinical trials. In the future, pharmacogenomics will allow the development of tailored drugs to treat a wide range of health problems, including cardiovascular disease, Alzheimer disease, cancer, HIV/AIDS, and asthma (Genetics Home Reference, 2013). The cytochrome P450 (CYP) family of liver enzymes is responsible for breaking down more than 30 different classes of drugs. DNA variations in genes that code for these enzymes can influence their ability to metabolise some drugs. Less active or inactive forms of CYP enzymes that are unable to break down and properly eliminate drugs from the body can cause drug overdose in patients. Clinical trials researchers use genetic tests for variations in cytochrome P450 genes to screen and monitor patients. In addition, many pharmaceutical companies screen their chemical compounds to see how well they are broken down by variant forms of CYP enzymes. Another enzyme called TPMT (thiopurine methyltransferase) plays an important role in the chemotherapy treatment of common childhood leukemia by breaking down a class of therapeutic compounds called thiopurines. A small percentage of Caucasians have genetic variants that prevent them from producing an active form of this protein. As a result, thiopurines elevate to toxic levels in the patient because the inactive form of TMPT is unable to break down the drug. Today, doctors can use a genetic test to screen patients for this deficiency, and the TMPT activity is monitored to determine appropriate thiopurine dosage levels (Human Genome Project Information, 2011). Similarly to pharmacogenetics, pharmacogenomics  has the potential to  provide tailored drug therapy based on genetically determined variation in effectiveness and side effects (AMA, 2013). This will mean: More powerful medicines   Pharmaceutical companies will be able to produce therapies more targeted to specific diseases, maximising therapeutic effects while decreasing damage to nearby healthy cells. Better, safer drugs the first time   Recovery time will go down and safety will go up as the likelihood of adverse reactions goes down or is eliminated altogether. Improvements in drug discovery, design, and development are obvious applications for pharmacogenomics. A deeper understanding of the genetic factors which cause variance in drug metabolism can aid in the design of drugs with improved potency, reduced toxicity, and fewer side effects. For example, pharmacogenomics can identify potential drug targets (targets are typically enzymes or other proteins), and determine which targets are least prone to genetic variance. By selecting drug targets which are not prone to genetic variance, drug designers can create drugs which are more likely to have standard, expected, and safe reactions in people who take it. More accurate methods of determining appropriate drug dosages   Current methods of basing dosages on weight and age will be replaced with dosages based on a persons genetics how well the body processes the medicine and the time it takes to metabolise it. Pharmacogenomics can also be useful in clinical trials for drugs which have passed through the approval process sufficiently that human trials are possible. Using this approach, a technique called genostratification can be used in selecting participants for clinical trials. This means that clinicians use genetic typing to select participants who are genetically more likely to react positively to the treatment which is under study. This can potentially allow for an improved level of treatment success, and means that proof of concept can be achieved sooner. This technique can also allow for a reduction in the required sample size for the trial, or shortened trial duration. Ultimately, a drug which may help save or improve lives can be used in the general public more quickly than otherwise would be possible. Economic issues from molecule to marketplace Pharmacogenomics eventually can lead to an overall decrease in the cost of health care because of decreases in: the number of adverse drug reactions, the number of failed drug trials, the time it takes to get a drug approved, the length of time patients are on medication, the number of medications patients must take to find an effective therapy, and the effects of a disease on the body (through early detection). Applying pharmacogenomics to patient treatment can help devise individualised treatment regimes, to ensure that patients receive the drugs which are most appropriate for their genetic makeup. In particular, this approach has significant potential in treating cancer, because there is a great degree of variance in the way people react to chemotherapy drugs. Tumors themselves are highly variable in genetic terms, and this partially accounts for the variance in drug responses. Using an approach which individualizes treatment regimes, to accommodate for this variance could improve cancer treatments significantly. Pharmacogenomics is useful in general for patient treatment because it has the potential to identify on an individual basis the drugs which might cause adverse reactions. A person who might experience such a reaction can then be prescribed an alternative drug (Lloyd, 2008). However, there are several potential barriers to pharmacogenomics which have to be overcome before the above discussed benefits of pharmacogenomics can be realised (Human Genome Project Information, 2011). These include the following: Complexity of finding gene variations that affect drug response   Single nucleotide polymorphisms (SNPs) are DNA sequence variations that occur when a single nucleotide (A,T,C,or G) in the genome sequence is altered. SNPs occur every 100 to 300 bases along the 3-billion-base human genome, therefore millions of SNPs must be identified and analyzed to determine their involvement (if any) in drug response. Further complicating the process is our limited knowledge of which genes are involved with each drug response. Since many genes are likely to influence responses, obtaining the big picture on the impact of gene variations is highly time-consuming and complicated. Limited drug alternatives   Only one or two approved drugs may be available for treatment of a particular condition. If patients have gene variations that prevent them using these drugs, they may be left without any alternatives for treatment. Disincentives for drug companies to make multiple pharmacogenomic products   Most pharmaceutical companies have been successful with their one size fits all approach to drug development. Since it costs hundreds of millions of dollars to bring a drug to market, will these companies be willing to develop alternative drugs that serve only a small portion of the population? Educating healthcare providers   Introducing multiple pharmacogenomic products to treat the same condition for different population subsets undoubtedly will complicate the process of prescribing and dispensing drugs. Physicians must execute an extra diagnostic step to determine which drug is best suited to each patient. To interpret the diagnostic accurately and recommend the best course of treatment for each patient, all prescribing physicians, regardless of specialty, will need a better understanding of genetics. Conclusion Despite the various potential barriers to both pharmacogenetics and pharmacogenomics, these fields are rapidly evolving with the promise that someday a simple and rapid DNA test will determine potential risks of adverse effects with a certain drug, and thus turning to another drug which would be more suitable for the patient.

Cultural Diversity Essay -- essays research papers

Cultural Diversity: Campus Climates and Classroom Instruction American Society has been and continues to become increasingly mixed, complex, and variegated in its cultural practices and ethnic make up. However, the state schools have fallen short of race goals established thirty-one years ago in a desegregation case now known as Geier v. Sundquist. The University of Tennessee at Knoxville has notoriously had one of the worst recruiting efforts for diversifying undergraduates. This realization makes the cultural atmosphere at Knoxville non-diversified resulting in a predominantly white campus. Despite recent statistics from 1993-1994, African Americans’ enrollment is about 5 percent of the student body, and only 4 percent of the faculty. Moreover, American Indian, Hispanic, and Asian Americans now comprise about 5 percent of the enrollment, and international student enrollment have also maintained a fair 4 percent. The University of Tennessee at Knoxville should recognize the dynamic interaction of communities and cultures that comprise c ontemporary America, as well as the world. Reflecting on this interaction, the university should change its curriculum and campus environment because campus climates ultimately influence the effectiveness of a diverse democracy and, therefore builds a mutually respectfully community. There could be reasonable objections to diversifying the campus here at UT, but the major philosophy is to expand our knowledge of other cultures and to explor...

Feasibility Study Makeup

CHAPTER I THE PROBLEM AND ITS SETTING Makeup is hugely versatile, not only in terms of colors and products, but also in terms of how it is worn. While some wear make-up to create a large and dramatic appearance, others will wear make-up more subtly. Make-up can be worn in a wide variety of situations, ranging from work, events, nights out, and even just round the house if you so desire. As a result of such diversity, the make-up industry is massive, meaning that everybody should be able to find products that they would want to wear and be seen sporting.The use of cosmetics is not latest trend, it has its roots deep within the annals of history, the cosmetic industry, which started glowing in the early 1990s, is expanding exponentially. With more women and men becoming conscious and willing to spend on their appearance, this industry has been growing at 20-25 percent the last few years. Not only have more people started using cosmetics, they are also willing to pay more to look and fe el good.The penetration rate is becoming higher than expected, this not only means that consumers are willing to spend extra bit to look and feel good, but also indicates that constant up gradation from mass to premium products. The increase of media exposure, the willingness to spend more on personal care, consciousness about looks and advertisements and promoting targeting various consumer segments are some reasons for their trends in consumption and penetration.In a place like Cabanatuan City where a lot of institutions such as schools, hospitals, parlors and business establishments are located, there is a high possibility that the business will be successful or profitable because of the greater number of employees who visits and go to the location of the business to buy this kind of product. ? Statement of the Problem This study aimed at determining the feasibility and viability of establishing â€Å"Make Up Hub† business in N. E. Pacific Mall, Cabanatuan City. It sought answers to the following questions: 1.What marketing strategies could be taken into consideration to ensure the success of the proposed business? Who will be its target market? 2. What technical requirements should the management implement in order to make the business more competitive? 3. What form of organizational set up could be best adopted to put up such project? What are the qualifications of its personnel? 4. How much capital is needed to finance the business? Who are the sources of funds? 5. What are the potential problems that might be encountered by the business?What are the possible solutions of those problems? 6. What are the socio – economic benefits that can be derived from this proposed business? ? Significance of the Study The result of this study will be beneficial to the following: The Researchers. This study will serve as a basis for developing new opportunities for the future. It will provide them with useful insights in the various aspects of the project feasibility study. The Future Researchers. The information will be useful as a tool or as a reference material in doing similar study in the future. The Potential Investors.To those who would like to engage in this business, this study will serve as a guide for they since it will provide them concrete guidelines on how to start a business. The Government. This study intended to sell products that will definitely give an increase on growth of our economic structure. If pushed through with this project, it would generate income and employment to the city of Cabanatuan. ? Scope and Limitation of the Study This study focuses on the viability of establishing a Make Up Hub at NE Pacific Mall Cabanatuan City, Nueva Ecija. The proposed business is concerned in selling most up-to-date make-up styles and trends.The product will depend on the quality, design and cost-efficiency. It includes an evaluation of the project in terms of different aspects of business: The marketing, technical, manag ement and financial aspects. Definition of Terms Some terms are hereby defined by the researchers for better understanding of the research study. Blemish. It is a mark or imperfection that spoils the appearance of something. Blemish Remover. It is a cream that hides skin blemishes to make it look flawless. Blusher. It is a Makeup used on the face and especially on the cheekbones to give a usually rosy tint.Concealer. It is a facial cosmetic used to cover blemished skin. Cosmetics. This is a powder, lotion, lipstick, rouge, or other preparation for beautifying the face, skin, hair, nails, etc. Eye Shadow. It is a cosmetic available in various colors or tints and applied especially to the eyelids to enhance the eyes. Eye Shadow Base. This is also known as an eye shadow primer, it is type of cosmetic product that is applied to the eyelids before eye shadow. Eyebrow Pencils. It is makeup provided by a cosmetic pencil that is used to darken the eyebrows. Foundation.This is a type of make up which is spread over the skin of the face, usually before other makeup is put on, giving it a better and more even color and hiding unwanted marks. Hub. It is a center of activity or interest or business. Lip Gloss. This is a type of cosmetic product applied to the lips to make them appear shinier and smoother. Lip Pencil. It is a type of colored pencil hat many people use for lining the border of their lips when applying makeup. It is typically put on before lipstick and may make it easier for some people to apply their lipstick evenly.Lipstick. This is a waxy solid usually colored cosmetic in stick form for the lips. Makeup. It is a facial cosmetic as an eye shadow or lipstick. Mascara. It is a type of cosmetic applied to the eyelashes. It serves to thicken and define the eyelashes and may also color, lengthen, or curl them, depending upon the type. It’s usually sold as a liquid cosmetic in a tube and applied with a round brush called a wand. Moisturizers. It is a comple x mixtures of chemical agents specially designed to make the external layers of the skin to make it softer and smooth. Primer.It is a cream or lotion applied before another cosmetic to improve coverage and lengthen the amount of time the cosmetic lasts on the face. Unguent. It is a salve for soothing or healing; an ointment, lotion, cream or balm. Vanity. It is inflated pride in oneself or one's appearance: conceit, such as a vain person. CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents some literature and studies which are relevant to the present and provided the researchers some insight that helped in accomplishing this study. Foreign Literature The origin of make-up dates back to 3100 BC, during the 1st Egyptian Dynasty.Unguent, a substance used to prevent the skin from drying up due to heat and to avoid wrinkles, was extensively used by people of both genders during that era. The women of Egypt were known to apply kohl to their eyes to give them a smoky look. Antimony or soot was usually used to make kohl. The use of cosmetics and make up was found among Romans also. They grew popular approximately around the middle of 1st century AD. Kohl was now used by Romans too. The cheeks were decorated with rouge. You would be amazed to know that people used to take good care of their teeth along with their skin.For cleaning teeth, Romans used pumice. Henna dyes were used by Persian women for darkening their hair. Pale skin became very popular during the European time. A lot of women used harmful substances to achieve a pale look, which in turn spoiled their skin to a large extent. During the Renaissance period of Italy, women started using lead paint in order to lighten their skin, which in fact proved damaging. Due to the damaging effect, makeup was criticized during the time of Elizabeth I. Cosmetics came to be seen as a threat and people started avoiding them.Except for prostitutes who donned themselves with heavy makeup, people usually shied away from it. The French loved to adorn their lips with red lipsticks, and wore rouge on their cheeks. Though earlier it was repulsed by other countries, eventually it trickled down to other parts of the world also. A lot of people started using herbal products to make cosmetics and makeup. Herbs, flower extracts, vegetable extracts, strawberries, brandy, spring water etc were widely used. Unfortunately pale complexion was still considered royal and so the efforts of most women were directed towards achieving skin lightness.The use of whiteners and blemish removers proved fatal at times. One of the most lethal products was white lead, which not only caused harm to the skin cells but also led to hair loss and stomach problems. The irony is that, in spite of knowing the harm they are causing to their body, women continued using dangerous cosmetics like white lead for the face, belladonna for the eyes, and even mercury and nitric acid. Shockingly enough, coal tar was used to dye hair. Even today a lot of people use harmful cosmetics, though thankfully the focus is shifting towards safer products. Foreign Study (Kim Carollo)According to Kim Carollo in Oct. 4, 2011 in his study entitled: â€Å"Makeup Makes Women Seem More Competent†, wearing makeup has a significant impact on how people perceive women, making women seem more attractive, competent, likable and trustworthy, according to new research published this week. Researchers at Procter & Gamble, Massachusetts General Hospital, Harvard Medical School, Boston University and the Dana-Farber Cancer Institute showed study participants photos of women either wearing no makeup or wearing one of three different cosmetic looks – natural, professional or glamorous.In the first study, subjects were first shown images of women, who were of different ages and ethnicities, for 250 milliseconds. In a second study, a different set of study subjects looked at the same photos for an unlimited amount of time so they could carefully inspect each face. Study participants then rated the women in terms of competence, likability, attractiveness and trustworthiness. â€Å"We found that when faces were shown very quickly, all ratings went up with cosmetics in all different looks,† said Nancy Etcoff, lead author and associate researcher at Massachusetts General Hospital. The women were judged as more competent, likable, attractive and trustworthy. † But when subjects had the chance to examine photos for a longer period of time, the same perceptions didn't carry over. â€Å"When they got to the more dramatic makeup looks, people saw them as equally likable and much more attractive and competent, but less trustworthy,† Etcoff said. â€Å"Dramatic makeup was no longer an advantage compared to when people saw the photos very quickly. † Etcoff said the study findings should serve as a message to women that cosmetics could have an impact on how people perceive them in ways beyond physical attractiveness. In situations where a perceiver is under a high cognitive load or under time pressure, he or she is more likely to rely on such automatic judgments for decision-making,† the authors wrote. â€Å"Facial images appear on ballots, job applications, web sites and dating sites. † Local Literature First, makeup serves to enhance what’s already there. I never cease to be amazed at how just the littlest amount of mascara (one of the two items I am never without, the other being lip balm) make my eyes stand out just a tad bit better, or how a swirl or two of blush makes me look more awake and alive even after a late night out.Makeup takes what Mother Nature gave you and works with it so that you look like a better, more polished version of yourself. Second, makeup is one of the many ways by which I can express myself. At work, my looks tend to be more sedate, although I do a smoky eye every now and then just to liven things up a bit. Howeve r, when I go out with family and friends, I tend to favor more colorful combinations (purple and plum shadows with teal eyeliner, you get the picture).And while we’re on the topic of self-expression, I might as well say that I have a lot of respect for those artists and enthusiasts who are able to come up with avant grade looks (i. e. makeup that you wouldn’t really wear to work or any other real-life situation, unless you’re a runway model). Makeup is an art form, after all, with creativity and imagination setting the limits. Third, you can work with as few or as many products as you desire or feel comfortable with. Sometimes when I do makeup on myself or on other people, I find that I will use four or five eye shadows to achieve the effect I want (and that’s just the eyes).However, if for you a made-up face consists of using only concealer, powder, and lipstick, that’s fine, too. If there’s one thing I’ve realized over the years, it ’s that there is no fixed rule on the number of products you â€Å"need†. Magazines and websites can go on and on about how a product like, let’s say eyeliner, is essential to anyone’s arsenal. But if you know that you’re not going to use it, why buy yourself a tube? In the end, it’s about using products that work for you and your lifestyle. It’s about creating a look for yourself that makes your day just that wee bit brighter, your stride a bit more confident.Local Study (codenameaya) Giveaway: Make your skin care wish come true with HBC by codenameaya posted July 2, 2012. Why do you wear makeup? Well, let me tell you why I do. I believe that makeup can do wonders. Wearing makeup makes me feel better about myself. It's my confidence-booster. Call me vain but of course I want to look good in front of other people, and makeup can help me achieve just that. Now the next question that arises is this: Why is there a need for me to wear ma keup? My skin is far from perfect.I have already told you my skin history when I posted about my *skin care routine* (which needs updating, btw) before. I had a lot of pimples during my late elementary and early high school days, and that made me feel really insecure about my face. Then after what felt like forever, thanks to the different products I used, the pimples started disappearing and my face started clearing up. Now, these are some of my main skin concerns: uneven skin tone, oiliness, redness esp. around the nose area, blemishes here and there. This is why I like to wear makeup. It temporarily addresses my skin concerns.Emphasis on temporarily, i've come to realize that although makeup does well in concealing my imperfections, I still should not forget to take care of my skin. I should be doing something to keep my skin clear and healthy and not just be covering it up with thick layers of foundation all the time. I can't just wear makeup every time, you know. Sino ba naman ang hindi gusto ng super gandang skin, na parang naka-makeup ka na kahit wala ka namin makeup? There are now so many products out there that can help us take better care of our skin. We just need to be careful in choosing which ones to use.We first have to know what we need to fix for us to know how to fix it. Justification of the Study The researchers worked hard to search for any available material to support and establish the foundation of this study. This proposed study entitled â€Å"Make Up Hub† business in N. E. Pacific Mall, Cabanatuan City is an original work of the present researchers and is considered to be the first study of its kind conducted in Cabanatuan City, Nueva Ecija. According to the data gathered by the researchers, no similar study was found available. Therefore, the researchers concluded that this study as an original one. CHAPTER IIIRESEARCH METHODOLOGY This chapter presents the research methodology, used by the researchers, the procedure in gathering data as well as the sources where the data and information were taken from. Method of Research Used The researchers utilized descriptive method in this study. It is a fact finding with adequate interpretation. Gay (1976) defines the descriptive research as involving collection of data in order to test or to answer questions concerning the current status of the subject of the study. Research Locale The researchers will conduct their feasibility study in NE Pacific Mall, Cabanatuan City, Nueva Ecija.Data Gathering Procedures The researchers used the following technique to ensure the reliability of facts as presented in this study: Documentary Analysis. Is a social research method and is an important research tool in its own right and is an invaluable part of most schemes of triangulation Observation. The researchers used this method to observe the location site of the proposed study, visited some of the business establishments and tried to observe the characteristics of the target ma rket. Interview. It will provide the researchers the necessary facts needed in the pursuit in the search of the project under study.Proponents will be able to gather information regarding in the establishment of the proposed business by conducting interviews in a more or less informal conversation so as not to intimidate the interviewee. Survey. The researchers asked people about existing prices, conditions and processes. They performed market survey to find out the kind of makeup people buy. It helps in determining factors that affect the buying habit of the buyer as well as pricing of the product. Statistical Treatment of data Sampling Technique. The researchers used Slovene’s formula and convenience sampling.Convenience sampling is used in explanatory research where the researcher is interested in getting an inexpensive approximation of the truth. Formula: N = N 1+Ne2 Where: n = is the sample size N = is the total population E = is the margin of error Financial Treatment o f Data In determining the feasibility and viability of the proposed business, various tools will be adapted. 1. Payback Period This is the length of time required by the project to return the initial cost of investment. It emphasizes managements concern with liquidity and the need to minimize risks through a rapid recovery of the initial investment. Formula:Payback Period = ____Net Investment_____ Ave. Annual Cash Flow 2. Return on Assets It is a useful tool for monitoring both the result of operation and efficiency of asset management. ROI is probably the most common measure used to evaluate the performance. Formula: Return on Investment = ___Net Income___ Total Assets 3. Net Present Value It represents the ratio of the net income over the initial investment of the proposed project. It will be used to determine how much returns would be generated by the investments of the owner of the project based on net profits. Formula: ARR = Average Annual Net Income x100% Investment

Gay Marriages essays

Gay Marriages essays Marriage has developed a nationwide controversy about the union between two men or two women. Gay marriage has been a controversial issue for some time now. There are more people that oppose it, than there are that favor it. The government has made it clear that they fall under those who oppose gay marriages. An amendment is about to be added to the Constitution to prohibit gay marriages. Is it legal to ban a belief that has been around for quite some time now? The main issue in the selection is gay marriage and equal treatment under the law. It seems as though the government is focusing more on the happiness of certain people rather than on whether or not people are being treated equally. The authors view is that church and state should not get tangled in the gay marriage issue. Church means religion and state means government; isnt there something in Constitution that says that the government cannot in any way, shape, or form interfere with religion. The author argues that marriage is far from a private religious matter. The law has somewhat of an influence in marriages by giving marriage licenses, transferring property from one spouse to another, and allowing other legal benefits to continue. Marriage does not only include going to a church, saying your vows, and then kissing, but also having to deal with some legal issues. I agree with the position the author is taking. I believe that there has been way too much focus on gay marriages, and not enough on equal treatment. So what if two men or two women want to get married. If it makes them happy, let it be. I do not understand why it bothers so many people, if it is not them why do they worry so much? I understand that not everyone has the same religious beliefs, but the law cannot interfere whatsoever with religion. There are two clauses in the Bill of Rights that protects all religions in the United States. The Establishment Clause says that the govern...

The History of Fluorescent Lights

The History of Fluorescent Lights How were fluorescent lights and lamps developed?  Ã¢â‚¬â€¹When most people think of lighting and lamps, they think of the incandescent light bulb developed by Thomas Edison and other inventors. Incandescent light bulbs work by using electricity and a filament. Heated by electricity, the filament inside the light bulb exhibits resistance that results in high temperatures that cause  the filament to glow and emit light. Arc or vapor lamps work differently (fluorescents fall under this category), the light is not created from heat, the light is created from the chemical reactions that occur when electricity is applied to different gases enclosed in a glass vacuum chamber. The Development of Fluorescent Lights In 1857, the French physicist Alexandre E. Becquerel who had investigated the phenomena of fluorescence and phosphorescence  theorized about the building of fluorescent tubes similar to those made today. Alexandre Becquerel experimented with coating electric discharge tubes with luminescent materials, a process that was further developed in later fluorescent lamps. American Peter Cooper Hewitt (1861-1921) patented (U.S. patent 889,692) the first mercury vapor lamp in 1901. The low-pressure mercury arc lamp of Peter Cooper Hewitt is the very first prototype of todays modern fluorescent lights. A fluorescent light is a type of electric lamp that excites mercury vapor to create luminescence.The Smithsonian Institute says that Hewitt built on the work of German physicist Julius Plucker and glassblower Heinrich Geissler. Those two men passed an electric current through a glass tube containing tiny amounts of gas and made light.  Hewitt worked with mercury-filled tubes in the late  1890s  and found that they gave off abundant but unappealing bluish-green light. Hewitt didnt think people would want lamps with blue-green  light in their homes, so he looked for other applications for it in photographic studios and industrial uses.  George Westinghouse and Peter Cooper Hewitt formed the Westinghouse-controlled Cooper Hewitt Electric Company to produce the first commercial mercury lamps. Marty Goodman in his History of Electric Lighting cites Hewitt as inventing the first enclosed arc-type lamp using metal vapor in 1901. It was a low-pressure mercury arc lamp. In 1934, Edmund Germer created a high-pressure arc lamp that could handle a lot more power in a smaller space. Hewitts low-pressure mercury arc lamp put off a large amount of ultraviolet light. Germer and others coated the inside of the light bulb with a fluorescent chemical that absorbed UV light and re-radiated that energy as visible light. In this way, it became an efficient light source. Edmund Germer,Friedrich Meyer, Hans Spanner, Edmund Germer: Fluorescent Lamp Patent U.S. 2,182,732 Edmund Germer (1901-1987) invented a high-pressure vapor lamp, his development of the improved fluorescent lamp and the high-pressure mercury-vapor lamp allowed for more economical lighting with less heat. Edmund Germer was born in Berlin, Germany, and educated at the University of Berlin, earning a doctorate in lighting technology. Together with Friedrich Meyer and Hans Spanner, Edmund Germer patented an experimental fluorescent lamp in 1927. Edmund Germer is credited by some historians as being the inventor of the first true fluorescent lamp. However, it can be argued that fluorescent lamps have a long history of development before Germer. George Inman and Richard Thayer: The First Commercial Fluorescent Lamp George Inman led a group of General Electric scientists researching an improved and practical fluorescent lamp. Under pressure from many competing companies, the team designed the first practical and viable fluorescent lamp (U.S. Patent No. 2,259,040) that was first sold in 1938. It should be noted that General Electric bought the patent rights to Edmund Germers earlier patent. According to The GE Fluorescent Lamp Pioneers, On Oct 14, 1941, U.S. Patent No. 2,259,040 was issued to George E. Inman; the filing date was Apr 22, 1936. It has generally been regarded as the foundation patent. However, some companies were working on the lamp at the same time as GE, and some individuals had already filed for patents. GE strengthened its position when it purchased a German patent that preceded Inmans. GE paid $180,000 for U.S. Patent No 2,182,732 that had been issued to Friedrich Meyer, Hans J. Spanner, and Edmund Germer. While one might argue the real inventor of the fluorescent lamp, it is clear that GE was the first to introduce it. Other Inventors Several other inventors patented versions of the fluorescent lamp, including Thomas Edison. He filed a patent (U.S. Patent 865,367) on May 9, 1896, for a fluorescent lamp that was never sold. However, he did not use mercury vapor to excite the phosphor. His lamp used x-rays.

Dollar versus Yen -The Road Ahead Essay Example | Topics and Well Written Essays - 500 words

Dollar versus Yen -The Road Ahead - Essay Example Interest-rate futures demonstrate that the traders are certain the Fed will increase its benchmark to 4.75 percent on March 28, and predict about a 65 percent chance of another increase to 5 percent at the May meeting. However the outlook was not the same say in October 2005 when Fed was expected to go in for graduated dosages of increase in interest rate in keeping with the trend began since June 2004. The dollar had then risen 2.3 percent against the yen since the end of June 2005. The dollar ran its third straight quarterly gain, reported in October 2005, against the yen, the longest winning streak since 2001, as the Federal Reserve stuck to its policy of ''measured" increases in interest rates. The markets had then expected the dollar to rally to about 115 yens. The yield advantage of 10-year US Treasury notes with Japan had averaged 2.87 percentage points in 2005 year and reached as much as 3.27 percentage points on March 28 2005. As a result of these Japanese investors were buy ing the dollar to purchase overseas assets, such as Treasuries strengthening interest in dollar.

Managing Communications Knowledge and Information Assignment

Managing Communications Knowledge and Information - Assignment Example For better understanding and incorporation of decisions within the business, an organisation named Coral-Electronics has been established. For building a successful retail business, many things are needed to be analysed with the aim of having a better understanding about market conditions as well as making effective decisions. In this competitive business world, market condition is changing in a continuous manner and accordingly, a change in market condition will have a huge difference for the business to operate. Therefore, it can be ascertained that as an electronic retail organisation, the company has to incorporate and regularly update its information and knowledge for serial improvement in decision strategy of the business. On the other hand, Coral-Electronics is needed to have an understanding about its market competitors and market conditions (Stucki, 2009). In this respect, market information is crucial for the company, as it has to competing with other existing companies in the field of electronic market. Consequently, Coral-Electronics is needed to obtain adequate information and knowledge about its competitors and market trends, Coral-Electronics would able to ensure effective decisions for the development as well as growth of the company. In addition, Coral-Electronics always needed to have effective information about the customers and market trends. The company with the assistance these information and knowledge will be facilitated with the opportunity of performing operations in a profitable manner.

Research the economic impact on India in the world Economy over the Essay

Research the economic impact on India in the world Economy over the last twenty years - Essay Example Agriculture is the most important of them and many of the Indian people make a living out of it. (â€Å"The Indian Economy†) The average per capita income has risen from .25 percent before 1980 to 7 percent by 2006 (â€Å"The economy survey of India 2007†). The growth trend in the Indian economy has brought about many changes in the policy that has opened the economy to foreign trade and significantly low tax rates, direct taxes rates and government influence over majority of investment decision. However, a lot can still be achieved and the growth potential can be increased. Though India’s growth has been well for the past two decades, however, it is not distributed evenly across industries and states. The information and communication technology industry have become highly competitive in the world market, this is because of the high skill levels of Indian IT professional and also many are also required abroad for their knowledge that they have in various fields such as software, engineering and financial sector (â€Å"The Indian Economy†). On the other hand, manufacturing industries have felt behind and improved their performance and outcome only recently. There is a requirement for further institutional reforms, which should, focus on product and labour market at the central and state level (â€Å"The economy survey of India 2007†, 2007). When we compare India’s economy in regards to the currency rate with the United States then it stands at twelfth position. (â€Å"The Indian Economy†) The service industry at present is increasingly and as the young Indians are now getting more comfortable with the English language, it is becoming a focal point for outsourcing activities from major economies such as the United States and the United Kingdom. Customer service and Technical support is the two main outsource activities. One of the important factors for economy growth in developing and developed countries is of the competition

Psychoanalysis and the Treatment of Drug Addiction Essay Example for Free

Psychoanalysis and the Treatment of Drug Addiction Essay Drug addiction persists to present major challenge to serving psychoanalysts. There are different techniques used to treat drug addiction however this paper mainly discusses psychoanalysis as a mode of treatment for drug addiction. Even though media hype regarding the issue of drug addiction has augmented in the last few years, there has not been sufficient stress on different methods used to deal with it. Therapists, educationist, and the common public require information on the subject of treatment methods and means that are accessible to them. Gradually more, experienced psychoanalysts are getting employed in drug addiction programs (Hosie, West, Mackey, 1997). In order to be successful, they should be aware of different methods used in drug addiction treatment and try to incorporate them into their daily practice and job. People who are in the field of drug addiction treatment, nonetheless, must try to have clear idea about using different methods of treatment (Schonfeld Morosko, 1997). Among the various modalities used to treat drug addiction are the twelve-step program of Alcoholics Anonymous (AA), professional counselling and psychiatric care, family systems therapy, and therapeutic community treatment. In the past, these approaches have often been at odds with one another (Minkoff, 1995). Some of the debates have involved whether drug addiction is a disease in and of itself or is reflective of some underlying psychopathology. The proponents of the disease model have included AA (1995) supporters, who have tended to focus on abstinence as a way of controlling the disease. Adherents to the psychopathology model have mainly been mental health professionals who have advocated psychiatric and professional counselling treatment. Yeager, DiGiuseppe, Olsen, Lewis, and Alberti (1997) noted that therapeutic community treatment has become increasingly popular because traditional and more individually oriented psychiatric modalities have not been very effective. They echoed the argument made by Vaillant (1975) that clients suffering from drug addiction need milieu and group involvement with their peers. External control, containment, and structure from milieu-oriented treatment are needed before meaningful psychotherapy can begin. Stanton and Todd (2000) agreed that peer influence can play a role in less serious drug addiction problems however that long-term drug addiction generally has its origins in adolescence and that serious drug abuse is predominantly a family phenomenon (p. 8). They argued that family therapy is therefore the logical treatment of choice. Psychoanalysis And Drug Addiction To be exact, severe drug addiction is considered as being motivated by contradictory and unsettled relational kinematicsthat drawn from the premature systematizing relations in a individuals lives. As far as drug addiction is concerned, the terms of this disagreement discover solid look in distinguishing actions of using drugs that provide to spread it with the help of the mutual results of reinforcement and disguise. The objective of treatment is for patient and psychoanalyst to uncover the constituents of the relational ties that are embedded in the drug use, to reformulate these forces in figurative expressions, and tore-check them in the kinematics of the change, next to prospects for latest exchange. Seen this way, the treatment requirements of drug users can finely be convened by psychoanalysis, improved by other methods essential for dealing with addiction. In the past drug addiction has been shut out from psychoanalysis and this method of treatment, clearly in its insinuation, might appear merely to validate that standing. Doing psychoanalysis treatment of drug users, comparing with other treatment methods, educates awareness on these desire states and uses replacement as a remedial instrument. No matter what the stress of the theory or character of the foundation, every analysis of addictive disorder that represent on entity associations tacitly contribute to a common principle: that the action of drug use comes into view as a result of desire. Whilst created by a lot of dependent variables, an operation of severe drug use, if intra-psychically inspected, at all times corresponds to an attempt to bring about inner alteration, or outside reaction, in a exacting, approved method. Almond (1997) has described desire as â€Å"a personal condition—a feeling of total control or power—that the person endeavours to bring about with his action and/or fantasy† (p. 3). By these stipulations, an action of excessive drug use signifies a fundamental, desire condition and is a means to implement it, whether with regard to effects desired in the self or others in the outside world. Rik Loose discussed in his book â€Å"The Subject of Addiction† that psychoanalysis and addiction are counterparts of the world of science and techniques. Therefore, since, the logical dialogue centers on the issue and the drug user’s relationship to his reason of desire. In an intelligent approach, Rik Loose depicts the reason of globalization that requires our times and counters to it as a organization governed by desire and ideals. (Loose, 2002) Psychoanalysts who work with drug users know that the act of drug use is an indicative result of a procedure of previous changes. The language of diversity, acknowledged as a modern construction for intellect, allows us to spot the drug user as careworn into specific states of mind— comprising of particular influence, feelings regarding the person himself and others, feelings concerning the world—that augment the desires and cravings that are confined and apparently recognized in typical action of drug use. One might also say that, for a given drug consumer, the action of using the drug provides to intrepidly set the limits of a basic state of oneself. In fact, the preliminary investigative mission with the drug user comprises of extricating the user from attraction with the drug in order to divert the user in its place in the self-state that portends it. Astonishingly, the standing of desire in the addiction is for the most part uncared for in drug treatment. Drug users in this kind of situations are frequently encouraged to talk to other recuperating fellows when they believe themselves to be caught up in desire to take in drug. (Loose, 2002) This suggestion— regularly wielded by twelve-step companionship also, in the shape of a status offer to talk to one’s supporter every time sensing the urge to take drug—is evidently well planned (and, no doubt, useful at times). On the other hand this type of counselling is sightless to the internal truth of the state of desire that not just impels substance users presumptuous in their use of drugs, nevertheless in addition throw away understanding of other individuals in their lives to the periphery of their brain. Moreover, still as conventional treatment programs dedicate significant consideration to the issue of reversion— enlightening drug users in relation to surroundings stimuli and inner feelings (e. g. depression, loneliness) that could encourage desires to use drugs—they pay no attention to the desire aver that the course of reversion usually serve to perform. Due to this rationale, psychoanalysis has a lot to proffer the severe drug user: whilst the majority of drug treatments look forward to putting an end to drug addicting behaviour, the psychoanalytic attempt would take in this objective and stretch further to investigate the desire state that uncovers end result in drug use and in other prototypes of actions in his or her life. In effect, the methodical approach would be to treat the person’s drug use nevertheless look for to disengage such a symptomatic outburst from the original self-state, which has required to be conserved for its background and significance to the person and, for that basis, deserve consideration (Bromberg, 1998). â€Å"transformation come in an analysis,† Winnicott (1960) wrote, â€Å"when the traumatic factors enter the psycho-analytic material in the patient’s own way, and within the patient’s desire† (p. 37). This regulatory statement can also be functional to remedial work with drug users, whose desire intend, usually set free â€Å"out there,† requirement to be completely greeted into the methodical exchange. In fact, it is from the point of view of the functioning coalition— nevertheless effectively realizes with a drug user—that the analyst may sense another exchange transpiring in the transference. In it, the analyst is excluded from all events eventuating in the patient’s drug use and is left to feel helpless. Not only is the patient’s move to a state of emotional cut-off a marker of desire, so is the analyst’s helpless state. (Loose, 2002) For it is these feelings of helplessness in the analyst that point to the history of pain or trauma in the patient that may have showed the way to the user’s need for desire to start with, and to such severity. Nonetheless, certain new trends in investigative way and the significance of a relational viewpoint in understanding drug use, the ability of psychoanalysts, amplified by understanding of addiction, can be of utmost advantage to them. That is why a relational model of psychoanalytically based treatment has significance for severe drugs users. This statement may seem surprising on two accounts: psychoanalysis has often been considered useless for active drug users, and drug users have often been judged unsuitable for psychoanalysis. (Loose, 2002) Both assumptions are false, though accepted as truths in the mental health and drug addiction treatment worlds. Recent changes that have taken place in the understanding of the psychoanalytic process make relationally informed psychoanalysis an ideal therapeutic venue for drug users. These shifts in psychoanalysis have reversed its previous lack of fit for drug addiction. Any Psychoanalyst who has spent time working with drug users has heard, first-hand, accounts of the disrepute of psychoanalysis from the standpoint of addicted patients. (Loose, 2002) The traditional analytic stance that emphasized observation smacked of passivity to drug users, and the priority given to aetiology over symptoms often left patients’ drinking and drug use unattended to. However contemporary psychoanalysis has shifted its style of investigation; as Mitchell (1997) stated, it has moved away from reliance on interpretation and insight as the primary tools for achieving therapeutic change. Rather, psychoanalysis today places emphasis on an analyst’s ability to enter into a patient’s dynamics, mobilized in transference–counter transference form; together with the patient to arrive at an understanding of these experiences; and, in the process, to find new forms of relating for the patient to trust, in the place of old, constraining patterns (Mitchell, 1997; Bromberg, 1998). In short, today’s psychoanalyst is every bit an engaged participant. How does this development serve the substance-using patient? The drug user tends to be a do-er and act-er, and, on technical grounds alone, needs an active approach to feel meaningfully engaged, even adequately â€Å"gripped† by the therapeutic process. However, on another level, it is precisely the drug user’s recourse to action to express conflicting relational needs that is the target of treatment. (Loose, 2002) Reliance on action is a cornerstone of the drug user’s characterologic makeup (Wurmser, 1977, 1978). It is typically this reliance that has earned him disfavour with psychoanalysts, whose work depends so on reflection and delay. Action serves many purposes for the drug user, however it is usually its defensive function that has been highlighted by theorists. In this view, as articulated by Wurmser, action gives the drug user a powerful alternative to, or, more accurately, means of flight from, painful affects and inadequate tools of symbolic expression. Drug users are notable for limitations in their symbolic functioning: Wurmser termed their difficulties â€Å"hypo-symbolization,† describing deficits that range from a specific inability to recognize and label feelings to a more sweeping failure to engage in fantasy or exploration of their inner lives at all. In such a view, again elaborated by Wurmser, action serves as a special form of externalization, offering the person its magical, problem solving properties and the appearance of narcissistic control. However if, instead of emphasizing its defensive role, we view action as the vehicle drug users have for communicating un-symbolized experience, then it is to their actions we must look for the initial outlines of their conflicts. Drug use is then far from unwelcome in undertaking analytic treatment of a person taking drugs. It is the signature act of such a patient and, as such, contains the components of his unconscious and as yet un-symbolized life; it is the starting point of treatment. The intended course of that treatment would then be for analyst and patient to begin to uncover the relational deadlock embedded in the drug use. (Loose, 2002) Their aim is to discover that deadlock anew in the kinematicsof the transference, often at first still involving instances of drug use, and eventually to locate it within the organizing relationships of the patient’s early life, ultimately replayed and addressed free of reference to drugs, within the experience of the treatment relationship. In other words, the aim of therapeutic action would be to track, and deconstruct, the symptom from its extra-psychic form, concretized in drug use, to its intra-psychic life in the patient’s object relations (Boesky, 2000). It is here that the needs of the person consuming drug and the current state of psychoanalytic practice converge. Enactments, whereby patients draw their analysts into jointly realizing fantasized aspects of their object relations, play a recognized role in analytic practice today. Though theorists of various schools differ in their understanding of enactments, view of the analyst’s role, and sense of their therapeutic value, there is general agreement in the field that enactments are inevitable manifestations of transference–counter-transference forces at work in the analytic process (Ellman and Moskowitz, 1998). In relational theory, in particular, enactments are regarded not only as unavoidable, however also as the central medium of the work. They are the means through which patient and analyst are afforded the opportunity to revive old relational patterns jointly, as well as to reopen them to observation, understanding, and possibilities for change within the analytic relationship (Mitchell, 1997; Bromberg, 1998). By placing enactment at the heart of analytic work, relational practitioners have opened the door of psychoanalysis to substance using patients. This is so for several reasons: first, enactments provide drug users with a mode of communication tailor made to their needs to actualize, rather than reflect on, inner experience (Boesky, 2000). More important, enactments are a conduit for experience whose transitional properties uniquely serve the drug user—offering not only a bridge between the patient’s symptomatic behaviour outside the consulting room to his conduct within the treatment, however also, more generally, a bridge between action and meaning, drug and object, act of drug use and underlying relational needs. In theory and approach, then, the relational model provides the basis for the desired course of treatment for drug users. To be sure, no treatment of drug addiction could be effective by attending to the relational underpinnings of drug use alone. Severe drug use is a dangerous and potentially life-threatening problem; however derived, it nonetheless is sustained by the powerful pharmacological effects of drugs and the operation of the laws of conditioning on people’s behaviour. (Loose, 2002) Any Psychoanalyst working with a person taking drug must have a working knowledge of a range of ancillary treatment modalities commonly needed during the course of their treatment. Such approaches include use of cognitive-behavioural interventions, referrals to residential or intensive outpatient programs, support for participation in 12-step programs, use of toxicology tests, and use of pharmaco-therapies designed to counteract or inhibit drug effects (for example, disulfiram for alcoholics, naltrexone for opiate addicts). Purely speaking, then, any treatment of active drug user is, by force, integrative in practice, if, ultimately, psychoanalytic in design. However, if appropriately used, such supplementary therapies do not necessarily compromise the analytic task; in fact, it is my argument that the particular tools summoned during the course of any one patient’s treatment are—like his drug use—uniquely customized to fit his relational needs and are therefore best understood within a psychoanalytic framework.