Business Strategies Of Woolworths - Solution is Just a Click Away

Question: Examine about the Business Strategies of Woolworths. Answer: Woolworths general store, a renowned retailer chain in Australia holds in any event 78% market and it experiences a solid degree of rivalry from Coles, which is another basic food item and grocery store outlets in Australia. Woolworths appreciates duopoly in the Australian general store industry with 82% piece of the pie. The specialization of Woolworths includes selling vegetables, meat, organic products, day by day writing supplies, DVDs and magazines (Woolworthslimited.com.au 2016). In excess of 981 outlets are worked in the different urban communities of Australia and headquarter of this organization is in New South Wales. Brad Banducci holds the situation of the chief of Woolworths market and the motto of this organization is The Fresh Food People. The business income of this organization is more than AU$40.123 billion toward the finish of 2015. The primary plan of Woolworths grocery store is to give just 100% new items to their clients from the Australian producers and ranchers . Major vital issues The current development of the matter of Woolworths is exclusively founded on the better comprehension of the administration with respect to the real requests and models of the purchasers in Australia. Arliet al.(2013) have referenced that the idea of retailing has been continually changing in this contemporary period as it has a huge degree and probability of dynamic and energizing business future. Indeed, even the shopping conduct and disposition of the clients are continually changes and it is the significant explanation of the expanding industry achievement of Woolworths market in Australia. The business specialists and the advertisers of Woolworths have caused compelling methodologies so as to decide a total new period of chance and development. Like different organizations, Woolworths likewise keep it purchasers in the need list and each adjustment in their business techniques are coordinated to furnish an ideal shopping involvement in top notch items to them (Phillipov2012). W oolworths general store enables its clients with an ideal office of shopping when they to need to with the internet shopping site. The advancement in innovation quickly changes the internet shopping pattern all through the world and the administration of Woolworths connect with programming engineer for making changes of the web based shopping site so as to give the clients more offices and accessibility of items to the customers. Indeed, even there are offices of virtual stores with the assistance of versatile applications and the ideal way to-entryway conveyance alternative. These procedures are made by the higher administration of the organization so as to build the client base and client faithfulness. Losing steadfast clients: Woolworths experience an issue of losing its current steadfast clients to its rival organizations, which straightforwardly impact its yearly deals income and extreme productivity. Woolworths Rewards technique is another significant system utilized by the administration, which is extremely noteworthy steadfastness program for its current clients. After joining of these procedures, Woolworths market appreciates at any rate 18 million client base each week and this number is continually expanding step by step. The online procedure of Woolworths includes the simple procedure of web based shopping of items (Ariyawardanaet al. 2016). Indeed, even the advertisers and business specialists of Woolworths give applicable and satisfactory data with respect to each item, which they sell for helping the clients to pick their favored items. Indeed, even Woolworths give an extraordinary office of picking the items on the web and gather it from the market outlets. The advertisers advances, publicize and dispatch the new items with a tremendous utilization of internet based life stage, for example, Facebook, Twitter, Snap talk, Instagram and blog so as to pull in the new age of Australia. There are distinctive gift vouchers for various offered things by Woolworths. Baileyet al.(2015) have referenced that clients are at the core of any sort of business. Woolworths get this and chose not many clients as their corporate clients, who are ordinary to purchase items from Woolworths. Versatile cash application procedure of Woolworths causes the clients to monitor the parity of gift vouchers and purchase items online for benefiting doorstep conveyance (Jie 2012). Issues in regards to innovation challenge: The administration of Woolworths subsequent to confronting a serious vital issue inside the serious retail market of Australia has as of late presented the internet shopping site. Along these lines, the administration examinations the current patterns and begins to offer items on the web. Indeed, the advancement system of Woolworths includes new Sushi bars for the clients so as to offer them a fitting decision of sound feast. There is likewise outlet improvement methodology, which remembers for store offices of gathering fish from explicit counter and chooses a delicious sauce and the specialists put it in a prepared to cook pack, subsequently it gives fish of café quality in home.According to Keith(2012), business technique encourages an association to accomplish its objective and destinations inside fixed period and holds thebest position inside the market and hold alluring piece of the pie toward the finish of the yearly year. Woolworths stocks system of sheep and hamburger is ad ditionally remarkable as while putting away these effectively bad items, the staffs observe the Meat Standards Australia in severe way. The CEO of Woolworths, Ian Moir consistently focuses on the benefit and expenses down with appropriate ramifications wining techniques. Woolworths Mastercard system includes a programmed following of the buy in the general stores. This shopping card additionally give take care of focuses to the card, accordingly, the buyer can benefit the limits on their next buy. Rivalry issue: Woolworths will confront an immense degree of rivalry from its current rival organizations like Coles and Aldi in not so distant future. Indeed, even there are conceivable outcomes of new participants, which may accompany creative techniques to devastate the main situation of Australia. Along these lines, Woolworths should change its current techniques so as to forestall the conceivable outcomes of new key issues that will hamper its business and brand name. There are additionally occasional offer procedure followed by Woolworths general store, which gives the clients streak deals and limited coupons for purchasing chosen items. With these above-mentionedstrategies,Woolworths makes the most of its amazingly oversaw and remarkable retailer position in Australia.Gupte and Doyle(2014) have referenced that the entirety of the techniques are made by the business specialists so as to build the business income for simple accomplishment of an association. The brand procedure of Woolworths as sumes the job of winning methodology, as this organization consistently gives new items to the clients for holding the client steadfastness. With utilizing this specific business technique, Woolworths makes a solid and tremendous client basein the different urban areas of Australia (Woolworthslimited.com.au 2016). Issues in regards to advancement and crusade of items: As the number of inhabitants in Australia and New Zealand is continually increments, hence, Woolworths confronted battling and limited time issues I request to draw in an enormous number of customers. In the limited time procedure of Woolworths, the business specialists and the advertisers consolidate development and inventiveness so as to pull in the new clients and holding its current clients. The advertisers have utilized web based life stage basically so as to advance and dispatch new items, the occasional deals, offer and the nature of the offered items in the grocery store and internet shopping site. Woolworthscampaign system is additionally stunning as during the dispatches of any sort of new item, the administration arranges road crusades and outlet battles for drawing in the clients. The more significant position authority of this organization likewise draws in single amount cash on the marking and limited time procedures as it decide the future achievement of the whole busi ness of Woolworths. Richardset al.(2012) have referenced that each association makes methodologies so as to contend with the contender organizations in this serious business world. So also, the entirety of the previously mentioned systems here will assist Woolworths with retaining its solid and driving situation in the grocery store retail industry and give an intense rivalry to Coles in Australian market. The business specialists have altogether inspected and broke down the current market circumstance before making a totally new business methodologies for business future. Indeed, even these techniques are refreshed with the steady prerequisites and requests of the buyers of Australia and no business systems are fixed in this serious market. As indicated by Budisantoso and Teoh(2013), each association ought to change the current procedures so as to adapt up to the contemporary market. Woolworths as arranged of rebranding of the private name ranges for fulfilling the interest of cust omers of Australia and battling the progressive development of the new danger Aldi, which works its business in the general store retailer industry in Australia. All the procedures are made for satisfying the desires for clients and to keep up a decent consciousness of the quality and standard of food (Woolworthslimited.com.au 2016). PESTLE Analysis As indicated by Zurzoloet al.(2013), PESTLE examination of an association typically assists with understanding the current outside variables, which has an incredible capacity to affect the business activity of it. Political World of politics of Australia has direct effect on the business activity of Woolworths. Some unsteadiness of different areas likewise impacts the matter of this organization. Wuet al.(2015) have referenced that political condition has the capacity to shape and plan the whole business condition of an association. Australian government gives viable business chances to facilitate growt

Operation management Essay Example | Topics and Well Written Essays - 1000 words - 4

Activity the board - Essay Example Perusing your notice, I see three significant issues that need as tended to in this report. These issues are: These issues are unquestionably significant and basic as they center around productivity and adequacy for the bigger organization. In any case, these issues can't be enough tended to if the present condition of the organization isn't rethought for the way that there is significant level of wastefulness in the organization because of extreme personal time rates and less quantities of coolers accessible. The issues of personal time rates and number of coolers should be tended to as a choice of expanding pea planting season will prompt increment in volume of crude pea, which would mean greater limit space. From the distinguished issues over, the organization is right now thinking about a proposed change, which has to do with the expansion of the pea developing. For the most part, the proposed expansion of developing period from 36 to 44 will realize expanded volume of crude pea and an all-inclusive collecting season (Damerow, 2014), which is seen to diminish pressure on the plant. When there is increment in the volume of crude pea, the creation turnover of the organization will likewise increment. The significant inquiry that should come up ought to anyway be whether the present condition of the organization is in a situation to giving such extension and increments. In the accompanying area of the report, the proposed difference in expanding the developing time frame from 36 days to 44 days will be broke down as identifies with Pendle Pea. With the above focuses made, it is critical to consider the present condition of the organization comparable to how well any of these three issues fit into the present situation. It is after the impact of the three issues on the present condition of the organization has been built up that the most ideal path forward for every one of them can be sufficiently proposed. As portrayed in reference section I, the ostensible limit of three coolers accessible, there is the sign that the ostensible

Essay Topics - Understanding 5 Different Types of Topics

Essay Topics - Understanding 5 Different Types of TopicsWriting a college essay can be a difficult task. You might need to think about the type of subject that you will be addressing and then choose a format to address it. The essay format will then determine the specific direction in which your essay will go.There are five different topics to consider when writing an essay. These topics are your topic, your audience, the background, thesis statement, and conclusion. Of course, each of these areas requires a different format. Below are examples of different formats to help you understand which format to use when writing your essay.The Topic. This is the general topic of your essay. Usually, your topic is something that you want to discuss and therefore, you are writing an essay to discuss. However, if you're having trouble finding something that fits your topic, try using an example of what you're talking about.The Audience. It is important to think about who you are writing to when writing your essay. For example, if you are writing for yourself, then you should write for yourself. For others, you will want to write to a group of people. Then again, if you are writing for a journal or a literary magazine, you will want to write to an audience that will understand what you're trying to say.The Background. This area is usually described as the outline of your essay. It is the basic information about the topic that you are writing about. The background must also contain the main ideas of your essay. This will be in the form of a thesis statement.The Thesis Statement. The thesis statement is the core of your essay. Your thesis statement is the idea that your essay is all about. The Conclusion. The conclusion should offer your reader some kind of conclusion that they can use to interpret your essay. It may be an explanation of what was discussed in the essay or a final conclusion. However, if you have trouble coming up with a conclusion, you can use the examples th at are provided at the end of the essay.So, now you know there are five different types of topics that you can write about. With this information, you will be able to write a college essay.

Global Warming Essay An Inconvenent Truth - 1047 Words

Former United States Vice President Al Gore became interested in global warming during his years at Harvard University studying under Professor Roger Revelle. During the Clinton Administration Al Gore pushed and encouraged energy efficiency and alternate fuel resources. After Al Gore’s presidential election defeat to Georgia W. Bush in 2000, Gore focused his full attention back on global warming. Al Gore Traveled across the United States and around the world presenting a slide show featuring the concerns of global warming. Using updated material and animation â€Å"An Inconvenient Truth† was created. In this film that was the fifth highest grossing documentary to date in the United States; Al Gore puts forth an argument about our climate.†¦show more content†¦Massive heat waves are becoming more common. In 2003 Andhra Pradesh in India reached a high of 122oF. US Cities have reported all-time highs and temperatures being above 100oF for consecutive days. The Oceans are getting warmer causing stronger storms. All-time records were set in 2004 for number of hurricanes in the United States and the number and the size of typhoons in China. In 2005 Hurricane Katrina was a Category 1 storm but increased to a Category 4 as it went over warmer waters in the Gulf of Mexican causing devastation to the people in Louisiana, Alabama, Mississippi and Texas. It resulted in the death of 1,836 people and $81 Billion dollars in damage. E4 Flooding and ironically more draughts have occurred. Global warming not only increases precipitation world- wide but also relocates precipitation. Soil evaporation increases considerably with higher temperatures (An Inconvenient Truth). When it rains, it rains harder and when its not raining, its warmer - there is more evaporation, and droughts can last longer, explains Thomas R. Karl, director of the National Climatic Data Center. E5 Ice sheets are receding in sites such as Kilimanjaro, Glacier national Park, The Himalayas and the glaciers in Peru. If ice sheets in West Antarctica or Greenland were to melt completely, sea level would rise 20 feet. Coastline areas would flood, displacing hundreds of

Quality Of Analysis And Evaluation - Free Essay Example

Sample details Pages: 1 Words: 327 Downloads: 3 Date added: 2017/09/24 Category Analytics Essay Type Argumentative essay Did you like this example? UNIVERSITI TEKNOLOGI MARA (UiTM) FACULTY OF ADMINISTRATIVE SCIENCE AND POLICY STUDIES AM228 JULY- NOVEMBER 2010 MANAGMEMENT PRINCIPLES AND PRACTICES (ADS460) INDIVIDUAL ASSIGNMENT FORMAT OF THE SUBMITTED PAPER Front Cover – must have specific title of the assignment, name and matrix no. of students, lecturer’s name, name and code of the subject and date of submission. Written pages Not More than 20 pages excluding 1st page, table of content and references. References Must be more than 5 reference lists. These references can come from various sources e. g. books, journals, articles, etc. Please refer to the APA style of citing a reference. Whenever you quote from other’s work or draw ideas from previous studies, you must cite those works. Using other people’s ideas without giving acknowledgement to the original authors is called â€Å"Plagiarism†, an act to be avoided at all time. Language – British English. Students must make sur e that all grammatical and typing errors are corrected before submission. Font type (Times New Roman or Arial) Font Size (12) Paragraph (1. 5 spacing) Paper – use white, non-erasable bond paper, A4 size, 80 gm. Binding (Comb) 1 Question for an Individual Assignment With reference to a chosen organization (local or international organizations), you are required to explain the extent in which the organization applies the concepts and theories of management in its operation. Requirements: 1. Write a short introduction (max 1-2 pages) describing the background of the organization; 2. In your report, you should as well include among others; a) The goal, objectives, mission and vision of the organization b) The organizational chart and its characteristics c) The organizational structure d) Communication flow in the organization e) The internal and external factors affecting the management of the organization (you may use SWOT or PEST analysis here) f) And any other elemen ts of management practiced by the organization. Notes: 1) Marks will be given based in the quantity and quality of data/information gathered as well as quality of analysis and evaluation. GOOD LUCK! 2 Don’t waste time! Our writers will create an original "Quality Of Analysis And Evaluation" essay for you Create order

Gay Couples Should Be Legal - 1427 Words

Imagine sitting at a beautiful wedding table, underneath the stars and the moon, the glistening light sparkling among the chandeliers hanging from the ceilings. Your partner and you are finally getting the moment you have been dreamed of, a wedding. This day took months in advance to prepare, all in the name of love. Now imagine this dream being taken away from you. The lights, the flowers, the beautiful night sky, and the love that is ever so fluffy bouncing through the air. This is what our society is experiencing. Many gays believe that they deserve the rights they are granted by the government. They work extremely hard, day in and day out trying to find ways to express their ideas, but they cannot seem to get any support. Homosexuals are held at an unfair disadvantage solely because of their sexual orientation. Gay couples should be allowed the right to marry because they are humans too and deserve the same rights as heterosexual couples. In the United States of America, we hav e a democracy. In being part of the democracy the people have a say in what happens through votes. As of April 17, 2015, thirty-seven states have legal gay marriage; twenty-six of them through a court decision, 8 through state legislature and three by popular votes. With these advances, nearly 72% of the U.S. population live within a state issuing marriage licenses to same-sex couples state-wide. (freedomtomarry) How did we get there? This has been brewing in the pot for quite some time. â€Å"TheShow MoreRelatedShould Gay Couples Be Legal?909 Words   |  4 Pages Should gay couples be allowed to marry seems to be the question on a lot of people’s minds these days and the answer to this question is currently being addressed throughout our country. Both gay and straight people share identical desires and outcomes when it comes to love and partnerships. Everyone aspires to obtain the same goals with someone they care about, those being happiness, successfulness and living to a ripe old age. Still, some heterosexual people visualize gay people (particularlyRead MoreWhy Gay Men And Gay Couples Should Be Legal944 Words   |  4 PagesHow Gay Men and Lesbians Perform as Parents Compared to Heterosexual Couples Recently, controversies have been witnessed concerning the issues of gender and sexuality. For example, the US government has issued directives regarding the legality of same-sex relationships. Several states in America have legalized homosexuality while the others have remained adamant to accept such sexual orientations. Same-sex and transgender couples have been facing prejudice, discrimination, and hatred from the generalRead MoreAdoption by Gay Couples Should Be Legal in All 50 States Essay example1161 Words   |  5 Pagesto start having families and feeling a desire to adopt. However, only 15 states allow gay couples to adopt. Persons of the same sex are just as capable of nurturing, loving and supporting adopted children as a straight couple. Over the last year, researchers in Australia found that having gay or lesbian parents does not affect a child’s education, social development or emotional health. Evidence shows that gay men and lesbians make just as good parents †¦Ã¢â‚¬  The fact that the parents love someone whoRead MoreWhy The Constitution Should Be Legal956 Words   |  4 Pagesdebate on whether the constitution should be changed to allow gays/lesbians legal status, whereby the partners are protected while in the institution of marriage is a heated debated which has been ongoing in many years. There are those states whereby the rights of gays/lesbians to have legal marriages have been recognized, but in most of the states their right to legal marriage have not been recognized. This essay looks at the reasons why the American constitution should be amended to ensure that allRead MoreGay Marriage Should Be Legal Essay1666 Words   |  7 Pagessame-sex couples to marry in all 50 US states. Associate J ustice Anthony Kennedy stated in the majority opinion: The court now holds that same-sex couples may exercise the fundamental right to marry. No longer may this liberty be denied to them. Marriage between same-sex couples continues to be a heated issue of debate in society today. Denying gay marriage affects gay and lesbian couples and lets people think that is acceptable to discriminate against them. Even though same-sex couples are notRead MoreGay Marriage Should Be Legal in All States1632 Words   |  7 Pagesbeen Gay Marriage. Whether same-sex couples should be given the right to marry or even if same-sex couples should be given rights at all, this has been a contentious discussion which creates division and disunity throughout the country. The Supreme Court of the United States ruled that the Constitution guarantees a right to same-sex marriage. Gay marriage has been legalized in 17 states. But only 19 of 194 countries allow for gay marriage. Statistics show more than half t he country supports Gay MarriageRead MoreSame Sex Marriage Is The Legal Union Essay1562 Words   |  7 PagesSaved ï† µ Recents ï† » Uploads ï† ¯ My Answersï„” ï† · Accountï„” Are you a UCLA or USC student? Click here to access FREE course materials and tests. Products ï‡ ³Home ï‡ ¶Research ï‡ µDrive ï‡ ´Answers About Company Legal Site Map Contact Advertise ï‡ º ï‡ ¼ ï‡ ½  ©2015 StudyMode.com Home Same-sex marriage Same Sex Marriage Same Sex Marriage CivilRead MoreIn Pro of Same-Sex Marriage1009 Words   |  5 Pages Homosexual couples have had to endure much due to them not only being a minority, but also being declared illegal. I believe that homosexual marriage should be legal in Georgia. To delve into an issue as divisive as this, understanding why it is illegal in the first place is in order. In 1996 the United States Congress passed DOMA, the Defense of Marriage Act, into law. This law was made in order to define what marriage means when writing laws. The Defense of Marriage Act states â€Å"†¦ The word â€Å"marriage†Read MoreGay Marriage: A Right That Is to Be Accepted Essay700 Words   |  3 Pagesthe PLANET that does so. Currently only about 16 states in the united states have made gay rights legal, meaning only sixteen states in an entire country with 50 states allow gay marriage.(â€Å"Where State Laws Stand†) I want to take a stand for gay marriages, and why it should be legal. Most people agree and disagree about legalizing gay marriages. To be honest, is it really a big issue? If gay marriages become legal, it won’t end the world. Social Science Quarterly have even found that â€Å"Laws permittingRead MoreGay Marriage: Why Should We Legalize It? Essay1284 Words   |  6 PagesGay Marriage: Why Should We Legalize It? Gay marriage tends to spark many different opinions in the hearts and minds of the citizens of this great nation. This political issue is usually one that would spark a heated debate between even the closest of friends. The subject description typically spurs intense hatred and anger, even. You would more than likely witness numerous signs picketing this issue whether it may be a revised Bible quote deeming it a sin or a sign decked out in the many colors

American musical comedy

American musical comedy-drama Essay Long gone the days where seeing any gay character on television was abnormal and shocking. Today, most shows on TV have one or two characters that are gay. However, they’re just there as an excuse for diversity; only a few number of them actually explore gay relationships or give them equal screen time and emotional depth as their heterosexual counterparts (Deb, 2012). This addition of multiple different depictions of same-sex couples and gay and lesbian people by television is being widely praised by the LBGT community as it makes the idea of homosexuality more common and representative of the actual community (Purcell, 2014). However, people who go solely off the media’s depiction of gays and lesbians could have a skewed view of what they are actually like. This could be detrimental for youth who are developing their ideas of what homosexuals are actually like as this is their only source of information on it (Purcell, 2014).  Whenever a new television show comes around with a gay character, the first question people ask is â€Å"Is he/she playing a realistic depiction or is he/she just another clichà ©?† But it seems no matter how the character is portrayed or how the character acts, someone will still be unhappy if not angry at the depiction. You will hear and read comments like â€Å"He’s too gay!† or â€Å"They’re trying too hard to make her look lesbian† or â€Å"I’m gay and I’m nothing like them.† This essay will analyze how the television show ‘glee’ mediates queer sexuality through its male gay characters. Background Glee is an American musical comedy-drama television that started airing on the Fox network in the United States in 2009 and is still on air. It has also been on syndication on various channels worldwide and the sixth and final of the show will be airing this fall. Although it isn’t the most groundbreaking or most controversial show when it comes to depicting queer sexuality, I chose to study it as it is more relevant and popular with my generation than shows such as Ellen and Queer as Folk. It is also on network television with a large following, therefore having a broader reach and stronger influence, American musical comedy drama. The show focuses on the lives of a group of friends that take part in their high school glee club, New Directions, as they try to deal with â€Å"relationships, sexuality, social issues, and learning to become an effective team† (Project Casting, 2014). When the series first aired it had only a single leading gay character, however as the show progressed several characters discovered that they also have homosexual feelings and desires; in addition new characters were introduced which were also queer. The show has broken the mold by bringing a broad range of queer characters to the television sets of American audiences, including an effeminate gay man, a jock who is gay buy ashamed, a gay man that comfortable in his sexuality, a girl coming in terms with being a lesbian, and a bisexual. One of the biggest critiques of the media’s portrayal of homosexuals and same sex couples is that they are shown as straight people would want to see them. Gay men are usually seen as overly flamboyant and feminine leading to that stereotype. And women are either seen as manly and butch, or as seen on the show The L Word as what a straight man would want to see (Purcell, 2014). So is the media’s portrayal of gays and lesbians a positive thing? On one hand it brings attention to something that was once a taboo and makes it more commonplace, but on the other it creates stereotypes that teenagers and young adults associate with queer people. .u17076c06e95a35375146fa0c80af5de6 , .u17076c06e95a35375146fa0c80af5de6 .postImageUrl , .u17076c06e95a35375146fa0c80af5de6 .centered-text-area { min-height: 80px; position: relative; } .u17076c06e95a35375146fa0c80af5de6 , .u17076c06e95a35375146fa0c80af5de6:hover , .u17076c06e95a35375146fa0c80af5de6:visited , .u17076c06e95a35375146fa0c80af5de6:active { border:0!important; } .u17076c06e95a35375146fa0c80af5de6 .clearfix:after { content: ""; display: table; clear: both; } .u17076c06e95a35375146fa0c80af5de6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u17076c06e95a35375146fa0c80af5de6:active , .u17076c06e95a35375146fa0c80af5de6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u17076c06e95a35375146fa0c80af5de6 .centered-text-area { width: 100%; position: relative ; } .u17076c06e95a35375146fa0c80af5de6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u17076c06e95a35375146fa0c80af5de6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u17076c06e95a35375146fa0c80af5de6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u17076c06e95a35375146fa0c80af5de6:hover .ctaButton { background-color: #34495E!important; } .u17076c06e95a35375146fa0c80af5de6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u17076c06e95a35375146fa0c80af5de6 .u17076c06e95a35375146fa0c80af5de6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u17076c06e95a35375146fa0c80af5de6:after { content: ""; display: block; clear: both; } READ: Capitalism: The Cause Of Slavery In The American S EssayConsequently, the show has been both lauded as ‘‘leading TV’s gay teen revolution’’ and criticized for its sometimes ‘‘obvious’’ and ‘‘stereotypical’’ ‘‘neat neutering’’ of gay characters (EW Staff, 2011; Smith, 2010). Either way, with an abundance of queer sexualities represented, the show deviates from traditional teen television narratives where queer identity is not often considered one of the ‘‘facts of life’’ (Kielwasser and Wolf, 1992). KURT HUMMEL: What got people talking about the show in the first place, other than the music, is the storyline surrounding the openly gay character, Kurt Hummel. Some find his story to be the heart of the show, and in part responsible for the shows great success (O’Callaghan, 2011). The character is played by openly gay actor Chris Colfer, who has won several accolades for this role. A lot of the story lines he has been in come from experiences that happened to him in high school. The actor has stated that he didn’t want Kurt to be â€Å"overly flamboyant because it’s so overdone,† but instead, wanted to portray the character as â€Å"more internal and superior† with a â€Å" ‘I’m better than you’ persona† while â€Å"underneath it all he’s the same anxious and scared teen everyone is/was at some point† in their lives (Fernandez, 2009). However that is not what the audiences saw. Even though he only reveals his sexual identity to his best friend in the third episode, you could already tell that he is ‘queer’ from his first scene in the pilot episode (Pilot (Glee), 2009). You have probably come across characters with similar if not exact characteristic as Kurt, in movies, television shows, and even books. In his first scene, he is wearing visible make up with several layers of branded clothing, which in no way are school attire. What is even more peculiar is that he is able to afford all this clothing, even though he comes from a low-income family. When he speaks he makes references to fashion brands and Broadway shows, which the other characters are not even aware of. He also has a feminine walk and flips his hair every few minutes.  In that same episode, Kurt performs the entire â€Å"Mr. Cellophane† number in a high falsetto. His choice of song suggests that he is not seen for who he really is, and his choice to sing in a female range blurs the lines between his gender and sexuality. Even though it’s a clichà ©, its not an ‘inaccurate portrayal.’ The show isn’t a documentary, so some characteristics are unrealistic and it does deal with the honest perceptions people have about gay people. While some applaud Glee for it’s honest portrayal of its gay characters, others claim its too picture perfect. Kurt is depicted as a flawless person in his looks and in his actions, which may give gay teens unrealistic expectations in how they should look and how they should act. What is being presented is the desirable image of the gay male, in terms of race and class, is the same as the desirable image of the heterosexual male. What differentiates Kurt from the rest of the stereotypical gay characters is that hes not there for laughs or diversity. Hes there because he serves the purpose of saying, gays are real people with feelings too, and hes there to let gay teens know theyre not alone. And thats why theres more praise than outrage toward a character like Kurt. As a gay teen, Kurt is faced with a number of scenarios that challenge his true identity. In a later episode, named ‘Preggers’, Kurt joins the football team in an attempt to show his dad that he is not gay. After returning home from kicking the game winning point, he is shown in the basement of his house applying skin care products in front of a vanity mirror (Preggers, 2009). He finally tell his father that he is gay; however his father admits he has known that Kurt was gay since he was three because he asked for high heels as a birthday gift. This is another gender stereotype, in which girls want dolls and men want cars.